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Utilizing Freelance Writers to Supplement Content Marketing

Utilizing freelance content writers for marketing purposes can be great for your business. It will allow you to curate a larger, more steady stream of web content on a variety of relevant subjects. Freelancers can either supplement an existing content writing pool or work as a substitute option. This popular method is a great way to get your message across to a wider audience more quickly.

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5 Practical Applications of Content Marketing

Effective content marketing creates demand, it is the ligament that links brand awareness to lead generation. When it is put together well, the result is familiarity, trust and a positive rapport with existing and prospect customers. The message provided is crafted in the appropriate format, through the most efficient channel, at just the right time.

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3 Ways to Make Video Content Work for Your Marketing Campaign

People love watching videos online. But if a business is trying to promote a product or service, traffic isn’t the primary focus. The goal should be reaching your ideal audience with the right message. Cute kids making goofy expressions might earn you a bunch of clicks, but it won’t drive business. An effective content marketing video must reflect your brand’s tone of voice. You should thoroughly understand the goal behind the video ad and what you are trying to achieve.

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How Effective is Social Marketing

As with any social marketing campaign, there are effective ways to pull it off successfully and not so great approaches. There is a basic set of rules that need to be followed to come out on top of this game. For those who fail to do the research and learn from the past mistakes of their predecessors, social marketing can be a waste of time.

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Top 5 Reasons to Use Facebook to Market Your Idea

Today’s marketers and business owners can easily get caught up in all the chaos and find themselves overwhelmed. There is so much hustle and bustle going on in regards to advertising content. Some marketers are dabbling in every content medium they can grasp. To keep up with the Joneses, you may feel compelled to use search marketing, SEO, videos, blogs, email marketing, cold calling, etc. The options are seemingly endless.

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