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Best Practices for Lead Generation From the Experts

Lead generation is one of the most important aspects of running a successful business. Without a consistent flow of leads, chances are your business will struggle to generate enough revenue to continually grow. Unfortunately, successful lead generation is one of the biggest challenges that a business faces. According to a survey by the B2B Technology Marketing Community, generating high-quality leads is the number one challenge that B2B marketers face. In fact, over 60% of the 800 businesses that they surveyed reported this as their biggest challenge. If you are reading this article, chances are it is a major challenge for ...

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15 Social Media Hacks to Jump Start Customer Engagement

The power of social media cannot be underestimated. Social media marketing leads to increased brand recognition, an improvement in brand loyalty, conversion opportunities, and higher inbound traffic to your website. If you haven’t jumped on the social media bandwagon yet, then it’s time to do so. In a video presented by #Socialnomics, you’ll find the following statistic: With the majority of buyer’s purchases being influenced by social media and the additional advantages of social media marketing, creating a social media campaign is the best way to take your brand to the next level. To get started, let’s talk a look ...

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7 Immutable Laws of Personal Branding

For many professionals who are looking to establish an independent enterprise, personal branding is their key to success. As Pam Moore, CEO and Founder of Marketing Nutz mentions, there are numerous reasons why personal branding is necessary for business leaders and marketing professionals. According to Moore, personal branding builds trust between you and customers, therefore driving business, it leads to consistency, and it allows you to encourage your employees to reach for greater business success. While these are just a few of the advantages of personal branding, there are many more to be had. If you are currently considering starting ...

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Social Media Marketing: What Will Work in 2016 and Beyond

As you probably already know, social media marketing has changed quite a bit over the last few years. With different platforms being created on a yearly basis and the many ways that some of the major platforms are changing, it can be difficult to keep up with what will and will not work in the social media realm. Not only that, but marketers and business owners are just beginning to scratch the surface of the massive marketing potential that exists with social media. According to Social Media Examiner, about 60% of marketers are using social media for 6 or more ...

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Relationship Marketing 101: 5 Power-House Strategies You Can Apply Instantly

If you are not developing a relationship marketing plan for your business, you could be in trouble. In a world where business owners and marketers are constantly being told to work to find new customers, the value of customer loyalty can sometimes get lost. When you think of major brands like Apple, it is quite clear that a large portion of their success comes from the incredible amount of loyalty consumers have for their brand. It is astonishing to think about the fact that Apple has, time and time again, convinced consumers to buy new iPhones that have very little ...

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