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9 Tips to Creating a Consumer-Friendly Sales Page

Without a great, consumer-friendly sales page, your online marketing campaign is not complete. In fact, your landing page is the chief component because this is how you make that first impression. Within seconds’ viewers will decide whether to stick around and accept your call to action, or keep on moving.

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3 Ways to Market the Ultimate Customer Experience

By focusing on first providing the best possible customer experience, everything else will naturally fall into place. Instead of only thinking about ways to sell more, work on fostering customer engagement and improving the overall experience. What will draw buyers to your marketing content? What will keep them coming back?

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Utilizing Freelance Writers to Supplement Content Marketing

Utilizing freelance content writers for marketing purposes can be great for your business. It will allow you to curate a larger, more steady stream of web content on a variety of relevant subjects. Freelancers can either supplement an existing content writing pool or work as a substitute option. This popular method is a great way to get your message across to a wider audience more quickly.

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5 Practical Applications of Content Marketing

Effective content marketing creates demand, it is the ligament that links brand awareness to lead generation. When it is put together well, the result is familiarity, trust and a positive rapport with existing and prospect customers. The message provided is crafted in the appropriate format, through the most efficient channel, at just the right time.

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3 Ways to Make Video Content Work for Your Marketing Campaign

People love watching videos online. But if a business is trying to promote a product or service, traffic isn’t the primary focus. The goal should be reaching your ideal audience with the right message. Cute kids making goofy expressions might earn you a bunch of clicks, but it won’t drive business. An effective content marketing video must reflect your brand’s tone of voice. You should thoroughly understand the goal behind the video ad and what you are trying to achieve.

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