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5 Creative Email Marketing Campaign Tips

Email marketing has a return on investment (ROI) of around 4,300%, according to the Direct Marketing Association. The nature of email, that it is sent to someone’s personal space and they have given you permission to contact them and expressed interest in your product, mean that relying on email marketing is a cost-effective way to gain customers.With so many companies marketing via email, it can be hard to find ways to stand out and make sure your email is read and responded to. If you’d like to harness the power of email in an effective way, you may be interested in hearing how other companies have had success with their campaigns.

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Important Tips for Lead Tracking and Management

If you’re not managing your leads properly then you’re likely to lose them. Managing your leads is the best way to increase your company’s revenue. There are a variety of ways to generate leads and a lot of factors in deciding who to target. With that in mind, here are some tips to assist you with your lead tracking and lead management.

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Why You Should Start Split-Testing Your Email Campaign

A/B testing is a great way to figure out the best online promotional and marketing strategies for your business. It will help you find the most effective elements of promotion for your customer base, which will increase your conversions.A/B testing is something you can do both on your website and in ads and email campaigns. It involves testing 2 methods of advertising against one another. You can either test 2 new marketing campaigns, or your current marketing campaign against a new campaign to see which does better.

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Master Your Business with these 5 Top Split-Testing Tips

If you’re considering split-testing, also known as A/B testing, you already know its benefits. Whether you’re starting your first A/B testing campaign or you’re just looking for other ways to test your marketing strategy, there are some things you’ll want to know.

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Creating Smarter Email Sequences (That Actually Get Read…)

Since you are reading this, you are probably already well aware of how important email lists are to developing relationships, cultivating trust, and generating revenue.If you are not quite yet sold on its importance, consider the fact that some of the industry’s biggest and brightest experts continually advocate for email lists to serve as a priority.Consider what SumoMe founder Noah Kagan says when talking about his business’ revenue streams:

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