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Important Tips for Lead Tracking and Management

If you’re not managing your leads properly then you’re likely to lose them. Managing your leads is the best way to increase your company’s revenue. There are a variety of ways to generate leads and a lot of factors in deciding who to target. With that in mind, here are some tips to assist you with your lead tracking and lead management.

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Why You Should Start Split-Testing Your Email Campaign

A/B testing is a great way to figure out the best online promotional and marketing strategies for your business. It will help you find the most effective elements of promotion for your customer base, which will increase your conversions.A/B testing is something you can do both on your website and in ads and email campaigns. It involves testing 2 methods of advertising against one another. You can either test 2 new marketing campaigns, or your current marketing campaign against a new campaign to see which does better.

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Master Your Business with these 5 Top Split-Testing Tips

If you’re considering split-testing, also known as A/B testing, you already know its benefits. Whether you’re starting your first A/B testing campaign or you’re just looking for other ways to test your marketing strategy, there are some things you’ll want to know.

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Creating Smarter Email Sequences (That Actually Get Read…)

Since you are reading this, you are probably already well aware of how important email lists are to developing relationships, cultivating trust, and generating revenue.If you are not quite yet sold on its importance, consider the fact that some of the industry’s biggest and brightest experts continually advocate for email lists to serve as a priority.Consider what SumoMe founder Noah Kagan says when talking about his business’ revenue streams:

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Best Tips for Lead Nurturing for Sales and Marketing

Lead nurturing is an integral part of any effective marketing campaign that involves bonding with potential buyers across multiple channels. This applies even if these consumers are not actively looking to buy a product or service. Prospects don't become buyers overnight. It takes time for them to build trust in a brand and lead nurturing helps this process develop. Some of the best tips for lead nurturing for sales and marketing are listed below.

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