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Tools to Use for Brand Consistency

It isn’t hard to write regularly scheduled blog posts or to put out eBooks or other types of digital content in 2017. In fact, it is so easy to shift an idea into a concept that we sometimes forget to check for brand consistency. With internet access and use of basic business software just about anyone can create online content with their interpretation of your brand messaging and look.

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5 Ways to Market Your Business for Free

Don’t assume you can’t promote your brand effectively without access to a huge advertising budget. Many new business owners get discouraged because they lack deep pockets. They think the only way to market their goods or services successfully is with massive amounts of money, and this can’t be farther from the truth.

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Marketing to Millennials: How to Keep Them Engaged in Your Content

Millennials are young adults born anywhere from 1977 to 2000. This key demographic makes up about 25 percent of the population in the United States and makes 21 percent of all discretionary purchases. They are currently the largest population of the U.S. workforce, quickly taking over the steadily retiring baby boomers. Like all preceding generations, millennials are unique. This quirky group presents their own special characteristics and no smart business will ignore the massive amount of purchase power millennials offer.

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Market Testing: How to Know If Your Idea is Profitable

To gain the most profit out of inbound marketing efforts, all marketers must always be testing, evaluating, and fine-tuning their ideas to achieve optimum conversions. Many market testing methods are available for use, but the following list includes the most widely used, and most profitable practices. A/B Testing The A/B method is a popular and highly effective market testing tool used to analyze the effectiveness and design of landing pages, headlines, CTAs, email subject lines, layouts and web page styles, promo offers, images, product pricing, copy length, form length, type styles, and so much more. The A/B test process involves ...

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