Blog comment moderation is something every successful blogger must deal with at some point. If you don’t have comments on your blog, chances are that you don’t have enough traffic to really worry about it. But if you’re a fairly popular blogger, you can expect to be the target of some comments that need moderation.
Even beginning bloggers will get spam comments from time to time, especially if they have a WordPress blog in which they turn off the Akismet plugin. These comments especially need moderation if you don’t want your blog to look like it got spammed big time.
Blog Comment Moderation: Controlling Fake Comments
How do you know a spam comment when you see one? Often, they’re written by foreigners who have no idea how to put English words together in a proper syntax. Their comments are typically generic, meaning they could be posted on any blog and still “fit in,” so to speak, because they don’t say anything about the post content.
Others will be overly praising of your blog post and look ridiculous beneath your comment section. Things like “This is such a great post, I can’t wait to read more!” followed by a link to a completely unrelated blog is blatant spam and should be removed whenever possible.
Of course, to really squelch spam comments, you can turn on blog comment moderation. However, if your blog becomes the target of a lot of spam, you could be sifting through several comments daily to find the ones that are legitimate.
Blog Comment Moderation: Don’t Feed the Trolls
You’ve probably heard of “trolls” and “trolling” when it comes to the internet and posting comments on content during your blog comment moderation. If you run any type of blog that is controversial or has the tendency to create flaming debate, you can be sure you’ll be the target of trolls at some point.
But what is a troll, or trolling, exactly? A troll is a person who makes a comment with the intent to enflame the rest of the commenters into some sort of frenzy over the post. Sometimes they drag completely unrelated topics into discussion and derail productive conversation. Then, after their work I done, they sit back and watch the frenzy.
When it comes to “not feeding the trolls,” it means you should delete troll posts or ignore them entirely. Part of blog comment moderation is knowing when to respond to a post and when not to. Trolls generally leave the discussion platform if they don’t have the desired effect on the thread, so it’s best to encourage them to leave early.
You don’t have to – and may not have time to – delete every single troll comment that your blog receives. But in the course of your blog comment moderation you may notice that others are feeding the trolls unknowingly. If you find this to be the case, you can delete the offending threads so that productive discussion can ensue.
This might not seem like a big deal in the long run, but blog comment moderation really does help keep your online reputation intact.