Best social media practices don’t stop at updating your Facebook and Twitter statuses every couple of days. Far from it, in fact. If you want to stay ahead in the game, you’ve got to have your social media tentacles out everywhere from Tumbler and Twitter to Facebook and Foursquare.
When some businesses think of best social media practices and social networking, they often think they’re wasting their time. After all, they might just be marketing to 12-year-olds who only click “like” and stop at that, for all they know. But in reality, anyone who’s anybody is clicking “like” these days. So are their friends. And anymore, people are using social media to determine where they shop, where they eat, and what they buy online more than ever before. Thus, you’re hurting yourself if you’re not participating in as many social media venues as possible.
Best Social Media Practices: Tumblr
If you get around in the online world, then you’ve probably heard of Tumblr.com. What you might not know is that one of the best social media practices these days is to create a Tumblr blog for your business, whether it’s online or offline.
How does this help your cause for best social media practices? Tumblr is a very easily digestible blogging platform. Technically speaking, it’s a microblog. That means you can post pictures, videos or text updates that are short and sweet – no need to spend half the afternoon developing a post. In a way, it’s almost like updating your Facebook status, but only in a more sophisticated format.
As a business, you want to post to Tumblr often to network with customers. Instead of posting what you ate for lunch (unless your business is a restaurant) you should upload pictures and videos of new products, post updates about what’s new with your website and even blog a promotional code that’s only good for customers who visited your Tumblr page.
Best Social Media Practices: Foursquare
Chances are, you’ve heard about Foursquare from the same people who play Farmville. After awhile, Facebook, Foursquare and Farmville all end up sounding the same, so no one will blame you if you’ve begun to drown them out in your head. But don’t drown out Foursquare in practice, however. For some businesses, Foursquare is responsible for drumming up quite a bit of interest.
Here’s the “in a nutshell” version of how Foursquare could work for your business and how it’s one of the best social media practices. Customers visit your business, either offline or online, and have a good time. If you have a presence on Foursquare (and they have an account there, too), they can “check in” to tell their friends that they’ve been to your store or visited your website. After so many check-ins, you can award badges, as this is the overall objective of the website. Once customers earn badges, you should also honor them with discounts or free products. That’s right – just for mentioning you on Foursquare. It sounds like small fries, but that’s the way a lot of businesses get new customers. Perhaps their friends have never heard of your website, but they’ll hurry by when they find out five purchases earns them a free product or discount.
Some of the best social media practices may seem a little unorthodox, but they’re well worth it when you consider the benefits of gaining new customers online.