Everyone knows that to get the best return on investment when it comes to pay per click, you have to be in front of the most targeted and red hot buyers there are.
If you are not getting in front of the right eyes, then you will be draining you wallet and seeing very little in return. If this has happened to you, it is probably the reason you decided to quit pay per click, and go to search engine optimization instead.
That being the long haul, you do not see the result of your labor so quickly, and it can be very frustrating to hear your peers getting a great result with pay per click, and doing so in just a few days on a campaign.
The best thing anyone in pay per click can advise you, is to steer clear of broad marketing, and stay very niche with your targeting. To do this, you can take a few steps toward better keyword research and also ensure you are appearing in the right places online. For example, if you are advertising your blog, which relies on eBook sales and AdSense, then you need to ensure you are on the right blogs. You may know that AdWords provides you with a placement tool now, but are you using it correctly?
The placement tool allows you to select which websites you would like your AdWords to appear on, and also search for related keywords. As you may have experienced with your own blog from time to time, AdSense does not always appear in the right context, and the keywords may be off slightly. You can tackle this one of two ways.
The first thing to do, is to make sure the website itself is right for your ads, by simply visiting them, and checking over the keywords and content. Another, more powerful way of checking you are hitting the right forums, is to actually check site rating websites like BlogCatalog or similar, which will show you the top sites in their niche. Simply choose the most talked about and popular websites in your niche, and then list them on the AdWords placement tool. You will then find out which sites have AdSense, which ones have image and text ads, and where the placements are! This will enable you to pinpoint every campaign you do – not just by keyword, but by audience and related content.