It used to be pretty annoying when you would click the back button, and be faced with a popup. Can you remember how that was phased out, and you hardly saw it? Well, for some reason it has resurfaced in a BIG way, and there are not many sales pages I hit today without at least one popup telling me to WAIT! Because there was another offer on the table now, and I could save even more money!
Well it just sucks. We know it, and the marketers know it. These popups are becoming increasingly annoying because we are oversold, and over-annoyed by them. Instead of just one single popup, we are dealt three or four in quick succession. Not only that, but another silly method of swapping the OK and Cancel button around has become popular too.
The moral of this article is thus: please do not overdo it with your visitors. When you annoy a client, they are both a)likely to unsubscribe from your list, and b) likely to never bother with another one of your campaigns again.
If you must use a back-blocker, and show a popup offering a deal – then be subtle. Do it once. We do not need to see the same offer three times – or even a better offer. We’ve obviously clicked back for a reason, and if you are able to knock off 50% just because I clicked back – then I feel sorry for the people who took the bull by the horns and purchased on the landing page. These guys will feel pretty hard done by too…
There’s really no harm in offering somebody a deal on your product so you do not lose a sale – but surely there’s a line that has to be drawn? Again, the moral of the article is – be subtle. Subtle works, and always has.