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social proof

The Subconscious Consumer: Using the Power of Social Proof to Boost Sales

There’s no question on whether online marketing works. Due to increased accessibility and advancements in technology, more people are turning to the online world to purchase information and goods. According to ComScore, US consumers spent over $42.75 billion between Black Friday, at the end of November, through December 22nd. Needless to say, more people are willing to shell out their hard earned cash online now more than ever before. That doesn’t mean that the same tactics that were successful just a few years ago will ultimately turn a profit today. Online marketing has changed drastically over the past decade alone. ...

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site pre-launch

Pre-Launch Procedures: How You Can Receive Thousands of Email Sign-Ups Before You Even Set Up Your Site

If you ask 100 marketers, 99 of them will likely admit that the most difficult part of creating a new site is attracting an audience. Most sites undergo what I’d like to refer to as the “traffic doldrums”, where site owners must scavenge or pay for every initial view that they receive. After all, you’re the new kid on the block; Google has yet to index your pages, and few if any people, even know of your existence. This is by far the most tedious time-frame of an online marketer’s career. What if there was a better way? What if ...

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increase email conversion

6 Step Email Formatting Checklist for High Powered Conversions

“The money is in the list!” “The money is in the list!” “The money is in the list!” This phrase has likely been beaten into your head since the first day you decided to investigate the ins and outs of internet marketing. It may sound redundant after a while, but so many people parrot this adage because it genuinely is true. There are marketers all across the globe that make a healthy living directly from the promotion that they provide to their email list. Building a list, however, is the easy part. Converting a member of that list to a ...

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review sites

Review Sites: How a Movie Aficionado Can Influence Your Affiliate Sales

I want to get right to the point. A 2013 study conducted by Bright Local concluded that an astounding 79% of consumers trust online reviews as much as a personal recommendation from a friend. 61% of consumers search for online reviews prior to making a purchase. Review sites equal big money in the online world. Unfortunately, the majority of them are going about it completely wrong. Below, I will provide an easy-to-follow model that when utilized correctly, can yield some big returns with very little work actually involved. I will also explain how one movie enthusiast helped influence the creation of this ...

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The Secret to Boosting Revenue: Relationship Building and Affiliates

Internet marketing is not simply about choosing a product and presenting it to the masses.  That is incredibly short sighted and won’t yield the best results.  Internet marketing is about building relationships, both with your consumer base AND others within your niche.  A marketer alone can only reach so many people due to time restraints, marketing budgets, and overall exposure, but with the help of others, the reach of that marketer can increase exponentially, leading to even greater rewards that if he/she had attempted to spread their message alone.  In the internet marketing world, we call these other people affiliates. ...

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