Marketing 101: Attracting the Teen Audience

Marketing 101: Attracting the Teen Audience

These days, it is clear that marketing to teens is one of the greatest challenges that most marketing firms face. Trends among teens tend to change at a faster rate than among other groups and moreover, teen attention is very difficult to hold onto because there are so many businesses and platforms that are competing for their attention. All one needs to do is to look at Facebook, Whatsapp, and Snapchat for an example of this. Each of these businesses is competing with the other to attract and retain teen attention because teens provide an invaluable portion of the market. ...

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The Psychology of Marketing: Improving Your Tactics

The Psychology of Marketing: Improving Your Tactics

As a marketing firm or a business owner looking to improve your marketing tactics, one of the main things that you should understand is what the driving force behind a successful marketing campaign. What most don’t realize is that the success of a marketing campaign is not based solely on the nature of the campaign, the funds poured into the campaign, or the design of the campaign. The success of a marketing campaign is really based upon psychology and how well the marketing campaign utilizes psychological tactics in order to attract and retain a consumer base. Below are a number ...

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The Future of Marketing

The Future of Marketing

The world of marketing is changing at a lightning pace.  All companies have to stay on top of the latest trends to keep from missing out on a great new initiative to attract new customers and raise awareness of their brand.  Marketing strategies have to keep up with the ever-changing technologies and the changing needs of the consumers. Looking into the future to predict the next big change in the marketing world can keep your company one step ahead of the competition.  Marketing analysts and businesses have to know what is coming next in order to keep clients happy and ...

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Using Buzzwords to Boost Your Marketing

Using Buzzwords to Boost Your Marketing

If you are new to the world of digital marketing, and even if you are a seasoned pro, you have most likely heard and read a number of terms surrounding the topic, which are used as a sort of inside marketing lingo.  These words are referred to as “buzzwords” because they are used so often, and are so popular among digital marketing experts and newbies alike. Figuring out what some of these words mean can prove to be one of the most difficult parts of getting started in a new marketing job or starting in marketing on your own to ...

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Digital Marketing: Keeping Up on Trends

Digital Marketing: Keeping Up on Trends

Digital marketing is constantly changing, so it is very important to keep up-to-date on the latest trends and changes, to make sure that you know exactly what consumers are doing and just how to reach them.  With the opening of the 2015 second quarter, now is a better time than any to brush up on the latest trends and see how the strategies than you’ve been using are stacking up. If you want to study these stats in detail, you should read the Quarterly Digital Intelligence Briefing to have all of your more detailed questions answered, but I will provide ...

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