How to Decide Which Social Media Network is Best for Your Business

How to Decide Which Social Media Network is Best for Your Business

In the advertising and marketing world, some companies and marketing executives go with an “any publicity is good publicity” type of marketing approach.  They get the word out by whatever means necessary, and so market their business on any and all social networks in order to get their product recognized. But this is not necessarily the best social media marketing approach for every business. In fact, most businesses would benefit from strategically choosing the social media platform that best suits their business, and sticking with that one only, or focusing on it as their primary social media platform and using ...

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Ad Retargeting Increases Conversion Rates

Ad Retargeting Increases Conversion Rates

Ad retargeting is how businesses turn online window shoppers—people who are just browsing through products—into buyers.  Only about 2% of online shoppers purchase a product the first time they visit a website.  The other 98% of customers have to be brought back to the website after they have walked away without purchasing. Ad retargeting is the way that businesses bring window shoppers back to their websites, and convert those browsers and non-sales clicks into sales and revenue.  The rate at which customers are converted from casual browsers to buyers is referred to as that website’s “conversion rate.” What Ad Retargeting ...

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Expand Your Brand with Viral Sweepstakes

Expand Your Brand with Viral Sweepstakes

Creating a viral online sweepstakes is a great way to increase the visibility and popularity of your business and your brand.  A sweepstakes is a great addition to existing social media marketing campaign, but many business owners may wonder how exactly the concept of a sweepstakes ties in with the idea of social media marketing. Viral The idea of “viral” ties in with the use of social media to reach a large number of consumers by creating a post—or in this case, a sweepstakes—that is shared and shared again an exponential number of times.  Marketers use the term “viral” in ...

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How the Marketing Funnel Has Changed

How the Marketing Funnel Has Changed

The purchase funnel, or marketing funnel, is a tool that has been around for a long time and has been used by marketing experts and sales professionals to determine where in the buying process consumers were, in order to direct them towards finalizing a sale. The traditional stages of the purchasing funnel were: Awareness Familiarity Consideration Purchase Loyalty The basic funnel began with “awareness” being the opening of the funnel and the widest part. As consumers saw more advertising and learned more about the product, they became “familiar” with it, and moved down the funnel, closer towards the narrow end ...

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Amazon: Thinking Outside-The-Box

Amazon: Thinking Outside-The-Box

In the 1990’s, “ecommerce” was just coming into the public eye, and many new entrepreneurs burst onto the scene with online business ideas that were exciting, new, and completely unfamiliar to consumers, as well as very unfamiliar to the entrepreneurs who were starting the companies. These brave entrepreneurs were entering a brand new market, with hardly any guidelines or idea of what consumers would like and dislike in an online retail company. It was questionable whether or not customers would even buy online in the first place. But Jeff Bezos, CEO of Amazon, had a plan for Amazon that would ...

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