Creating Smarter Email Sequences (That Actually Get Read…)

Creating Smarter Email Sequences (That Actually Get Read…)

Since you are reading this, you are probably already well aware of how important email lists are to developing relationships, cultivating trust, and generating revenue. If you are not quite yet sold on its importance, consider the fact that some of the industry’s biggest and brightest experts continually advocate for email lists to serve as a priority. Consider what SumoMe founder Noah Kagan says when talking about his business’ revenue streams:                   “AppSumo is a 7 figure business and 90%+ of our revenue comes from emails.” Or what Content Marketing Institute founder Joe Pulizzi says about his early regrets as ...

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8 Tips to Rock Facebook

8 Tips to Rock Facebook

With so much technology available today, it is no surprise that social media plays a large role in the success of the advertisements from many different companies. Social media allows each business to have a personal relationship with a variety of potential clients, whether that relationship is established through a company page, an advertisement alongside someone’s news feed, or a pop-up from the website. For that reason, Facebook has become a major resource for companies that are looking to expand their client base. Facebook was originally set up as a way to communicate with your peers, but it has grown ...

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6 Ways to Master the Power of Productivity

6 Ways to Master the Power of Productivity

In marketing, efficiency is key. Without efficiency, it can be incredibly difficult for marketers to be consistently successful with their marketing efforts. When combined with effectiveness, a marketer becomes unstoppable. As Steve Kerho, contributor at Fast Company, points out: “The hallmark of a great marketer is the ability to consistently drive both marketing efficiency and effectiveness simultaneously.” But achieving this unstoppable combination is not an easy task. In order to do so, a marketer must take the necessary steps to be as productive as possible – therefore optimizing their efficiency and effectiveness. To help you with this, here are six ...

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Boost Lead Capture with Overlay Marketing and Beyond

Boost Lead Capture with Overlay Marketing and Beyond

One of the trickiest aspects of marketing is the concept of a lead and everything that revolves around it. Most marketing professionals learn as they go along. While this is a fine strategy, would it not still be best to have all of your information upfront? Understanding leads, lead capture, the sales funnel, lead loss, and all other related concepts, whether you are managing an e-commerce brand or otherwise is a much more useful and effective strategy. This way, you do not need to waste time learning the concept because you have all of the right tools and resources available ...

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Repurposing Your Content

Repurposing Your Content

At this point, there is little doubt about the importance that content marketing plays in the bringing customers into a business. According to a survey by the Custom Content Council: “61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company.” That number, in itself, is plenty of evidence pointing to the role that content marketing can play in the success of a business. Unfortunately, however, content marketing does not come without its fair share of challenges. As marketing specialist Ross Beard points out, one of the main ...

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