3 Step Link Building Process for Easy and Sustainable Rankings

3 Step Link Building Process for Easy and Sustainable Rankings

Everyone keeps saying that “content is king”, but does that mean backlinks are outdated? In the online world, links are similar to votes, indicating that a certain page is popular and worth reading. This is an effective measure that Google uses to gauge where your site should sit within the search results. Link building is an absolute necessity for obtaining rank within the SERPs. The more popular a site is, the higher the likelihood that search engines will place it towards the top, subsequently increasing organic traffic, and potential revenue. Not only will backlinks improve a site’s standing, but they ...

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Running a Marketing Campaign That Won’t Overwhelm You

Running a Marketing Campaign That Won’t Overwhelm You

Marketing your business online can feel a little bit like trying to fill up a swimming pool with an eyedropper, right? There are so many people out there, and not everyone uses the same social media, frequents the same corners of the internet, or uses the same search engines. What’s a small business owner to do? While I know how you are feeling, honestly, I would advise you to take a deep breath and relax. Internet marketing does not have to be hard, complicated, or even all that time consuming, provided you focus your efforts in the right place and ...

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3 Types of Content that Will Get You More Views

3 Types of Content that Will Get You More Views

There’s more to content marketing than creating a few catchy blog posts. Much more. In today’s post, I’ve compiled a list of 3 non-traditional types of content that will help boost your brand to new heights. Before we begin, I’d like to outline a few key points. Don’t be afraid to try something new – Just because you may not have experience with one or more of these types of content does not mean that it can’t benefit your marketing campaign. Besides, learning knew stuff is part of what makes internet marketing so much fun! You don’t need to try ...

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Pro Tips for Increasing Your Conversion Rate Part 3

Pro Tips for Increasing Your Conversion Rate Part 3

Today I will be presenting the 3rd and final post in our conversion rate optimization series. If you happened to miss the other 2 posts, no biggie, I’ve provided the links below. Pro Tips for Increasing Your Conversion Rate Part 1 Pro Tips for Increasing Your Conversion Rate Part 2 So far, we’ve covered A LOT of helpful material. Today’s post is no different. I’ll be showing you how colors, badges, and a purple lizard can help you make more money. (yes, I said a purple lizard). Let’s begin… Don’t Forget Color Psychology Over the years, human interactions with studies ...

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Pro Tips for Increasing Your Conversion Rate Part 2

Pro Tips for Increasing Your Conversion Rate Part 2

Increasing your conversion rate is a science. It’s based on creating data driven changes to your website in order to coerce your target consumer to purchase your product or service. I part 1 of my conversion rate series, I showed how split testing is an ongoing process and not just a one time deal. Over time, things change. What works now may not be the best fit for your business tomorrow. There’s always room for improvement. It’s important to make continuous changes so that you ensure that you are receiving the optimal results. I also showed the importance of testing ...

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