Ultimate Strategy Guide: Understanding Your Audience

Ultimate Strategy Guide: Understanding Your Audience

One of the first things every marketing professional learns right from the beginning is to “know your audience.” By having a firm understanding of your marketing audience, you will be able to market your product to people who will actually be inclined to buy what you are offering. For many marketing professionals, determining their target audience and understanding the audience’s nuances can be a challenge. Sometimes, marketing professionals group subsects of an audience and may misinterpret the data. As a result, efforts to market a product are essentially wasted. To ensure that you are on the right track when it ...

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Growth Optimization for Marketers in 5 Steps

Growth Optimization for Marketers in 5 Steps

For years, successful marketing has been the backbone of business growth. It is what drives new customers to a purchase from a company while helping to build brand loyalty that keeps customers coming back. It is, all in all, what truly drives the short and long term revenue of a company. With this in mind, finding a way to optimize the growth of your business comes down to understanding how to develop ways to succeed in marketing quickly. As the old business saying goes:                   “You are either getting better or getting worse, there is no in between.” The reason ...

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Be an Email Marketing Expert in 2016

Be an Email Marketing Expert in 2016

Email marketing is a hot term that has been circulating around the web for some time now. While hearing about it, you have likely asked yourself what email marketing is and whether it will serve a purpose in your own marketing campaigns. Fortunately, email marketing is a highly effective marketing strategy that is worth implementing in your next campaign. According to Sales Force, 64% of respondents said they open an email because of the subject line. More significantly, Sales Force also explains 56% of businesses say they plan to increase their use of email marketing in the coming years. Taking ...

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Mastering the Content Marketing on a Small Budget

Mastering the Content Marketing on a Small Budget

As a marketer, having a small budget, or lack thereof, is probably something that you worry about on a regular basis. “How can I maximize the effectiveness of the money I spend on marketing?” “Are there marketing methods out there that are both effective and low-cost?” These are two questions that, if you are still reading this, you probably think to yourself on a regular basis. Fortunately, there are marketing strategies out there that can work with a small budget. Content marketing is one such strategy. It is also one of the most emphasized and commonly used marketing strategies by ...

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Leaky Marketing Funnel Fixits

Leaky Marketing Funnel Fixits

For some brands, the creation and utilization of a sales funnel is integral to a successful sales process. Instead of turning prospects into leads and eventually to buyers from existing customers, the sales funnel generates buyers out of people who have never heard of your brand. Certainly, using a sales funnel sounds like a much more challenging strategy because you are creating leads from a completely new group of potential buyers. But, it seems that now more than ever, companies are opting for the funnel process. As MarketingSherpa mentions, “57% of B2B organizations identify converting qualified leads into paying customers ...

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