How the Marketing Funnel Has Changed

How the Marketing Funnel Has Changed

The purchase funnel, or marketing funnel, is a tool that has been around for a long time and has been used by marketing experts and sales professionals to determine where in the buying process consumers were, in order to direct them towards finalizing a sale. The traditional stages of the purchasing funnel were: Awareness Familiarity Consideration Purchase Loyalty The basic funnel began with “awareness” being the opening of the funnel and the widest part. As consumers saw more advertising and learned more about the product, they became “familiar” with it, and moved down the funnel, closer towards the narrow end ...

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Amazon: Thinking Outside-The-Box

Amazon: Thinking Outside-The-Box

In the 1990’s, “ecommerce” was just coming into the public eye, and many new entrepreneurs burst onto the scene with online business ideas that were exciting, new, and completely unfamiliar to consumers, as well as very unfamiliar to the entrepreneurs who were starting the companies. These brave entrepreneurs were entering a brand new market, with hardly any guidelines or idea of what consumers would like and dislike in an online retail company. It was questionable whether or not customers would even buy online in the first place. But Jeff Bezos, CEO of Amazon, had a plan for Amazon that would ...

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Amazon: Marketing to Target Millennials

Amazon: Marketing to Target Millennials

In general, Amazon has been utilizing the online market for some time to generate revenue for its product sales. The decision to use this tactic has largely been the response to a growing trend in which consumers are increasingly using the web in order to conduct most of their purchases. However, while there are many consumers who are turning to the web to shop, there is also data that points to a different phenomenon. While consumers are buying online, they are only purchasing certain products or they are browsing products online and then going to a brick-and-mortar shop to buy ...

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Creating a Content Marketing Culture

Creating a Content Marketing Culture

For any business, there are two elements that cannot be undermined: content and marketing. Both content and marketing are extremely important for a number of reasons. However, the greatest reason is that content and marketing the content are the most significant factors when it comes to driving your business’s sales. But, for this strategy to be effective, the content that is marketed needs to of high quality, relevant to the business, and it needs to convey to the consumer useful information. To truly engage customers with content and marketing, businesses should step up and develop a strong content marketing culture ...

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Marketing Hurdles to Overcome for Startups

Marketing Hurdles to Overcome for Startups

If you are an entrepreneur, then you probably know that starting your own startup is both a challenge and a thrilling experience. In terms of the challenges, you are faced with many. You need to obtain funding, you need a strong workforce, and you need a team that believes in your exact vision when it comes to the product or service that you are trying to bring into the market. In addition to these elements, there is also one very important element that you need – a quality marketing plan. For a startup entrepreneur, the marketing may be the most ...

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