Running a Marketing Campaign That Won’t Overwhelm You

Running a Marketing Campaign That Won’t Overwhelm You

Marketing your business online can feel a little bit like trying to fill up a swimming pool with an eyedropper, right? There are so many people out there, and not everyone uses the same social media, frequents the same corners of the internet, or uses the same search engines. What’s a small business owner to do? While I know how you are feeling, honestly, I would advise you to take a deep breath and relax. Internet marketing does not have to be hard, complicated, or even all that time consuming, provided you focus your efforts in the right place and ...

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3 Types of Content that Will Get You More Views

3 Types of Content that Will Get You More Views

There’s more to content marketing than creating a few catchy blog posts. Much more. In today’s post, I’ve compiled a list of 3 non-traditional types of content that will help boost your brand to new heights. Before we begin, I’d like to outline a few key points. Don’t be afraid to try something new – Just because you may not have experience with one or more of these types of content does not mean that it can’t benefit your marketing campaign. Besides, learning knew stuff is part of what makes internet marketing so much fun! You don’t need to try ...

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Pro Tips for Increasing Your Conversion Rate Part 3

Pro Tips for Increasing Your Conversion Rate Part 3

Today I will be presenting the 3rd and final post in our conversion rate optimization series. If you happened to miss the other 2 posts, no biggie, I’ve provided the links below. Pro Tips for Increasing Your Conversion Rate Part 1 Pro Tips for Increasing Your Conversion Rate Part 2 So far, we’ve covered A LOT of helpful material. Today’s post is no different. I’ll be showing you how colors, badges, and a purple lizard can help you make more money. (yes, I said a purple lizard). Let’s begin… Don’t Forget Color Psychology Over the years, human interactions with studies ...

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Pro Tips for Increasing Your Conversion Rate Part 2

Pro Tips for Increasing Your Conversion Rate Part 2

Increasing your conversion rate is a science. It’s based on creating data driven changes to your website in order to coerce your target consumer to purchase your product or service. I part 1 of my conversion rate series, I showed how split testing is an ongoing process and not just a one time deal. Over time, things change. What works now may not be the best fit for your business tomorrow. There’s always room for improvement. It’s important to make continuous changes so that you ensure that you are receiving the optimal results. I also showed the importance of testing ...

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Pro Tips For Increasing Your Conversion Rate Part 1

Pro Tips For Increasing Your Conversion Rate Part 1

You can drive all of the online traffic in the world to your site, but without continuous improvements in your conversion rate, you are simply wasting your time, money, and effort. Even the smallest changes to your website can have a dramatic change on how your business performs. By understanding what to look for and how to implement these changes, you can quickly formulate a plan to convert more traffic into sales. Conversion rate optimization capitalizes on traffic you already have. This means you aren’t spending more money getting visitors to your site, just doing a better job of converting ...

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