Facebook is currently one of the best social media marketing tools. With over a billion users worldwide, it offers you so much customization and allows you to reach your target customers in a way that no other form of advertising has ever allowed in the past. How you utilize all of the things Facebook can allow you to do as a company, will be a giant factor in the success of your social media marketing campaign. Here are eight tips on how to get the most out of your Facebook advertising.
Utilize SEO for Search Optimization
SEO is the art of using keywords to catch the attention of internet search engines. The same technique is used on Facebook. By using keywords, strategically placed, throughout your content and especially in your Facebook pages title, you increase your chances of your business being more highly ranked. For example, if your business is a paper business called “All About Paper” and is located in Tulsa, Oklahoma “All about Paper-Tulsa,” would be an appropriate name to use for your Facebook page. Not only will this rank you higher in SEO but will also help you gain popularity with Google. It is important to keep in mind that Facebook tends to rank searches by businesses with the most likes.
Advertise by Engagement
Facebook offers a way of marketing and advertising that is more consumer oriented than ever before. By allowing you the opportunity to actively engage with your consumers through a variety of games, giveaways, trivia questions and so much more, it is much easier to build a fan base. These engagements with your fan base can be done with free Facebook Apps, a popular one being “Wildfire Interactive.” However sometimes a shameless plug will work just fine. Just keep these to a minimum.
Facebook Campaign with Your Employees
By having your own employees and business partners, as well as friends of your own like your Facebook page, your reach will multiply quickly. The more people you have onboard with your initial launch the better the reach is going to be. The better the reach, the more likely it is to bring in new followers.
Offer Potential Fans a Reason to like your Page
With applications such as Slideshow, Facebook makes it even easier for you to answer the ever burning question on most consumers’ minds: Why should I like you? Utilizing the application mentioned above and others similar to it, you can create coupons, offer free or low priced e-books, white pages and other things that may lure consumers into your fan base.
Do Your Best to go “Viral”
Going viral simply means to reach many people throughout the internet simply by shared postings or videos from fans to their friends, also known as, potential followers. This means that the first thing that these potential followers will see is your wall. Your Facebook wall should have posts that are informational, engaging and a lot of times humorous (an entertainment factor.) These are the things that are going to get your potential customers hooked on your page and give them a better reason to even share your page with their friends.
More Important than Keywords and Backlinks is the Blog-Connecting your blog to your Facebook is very marketing savvy. True, authentic and interesting content on your blog can tremendously assist you with your campaign’s success. With Facebook applications that can help you with connecting your blog to your business’ Facebook page, doing so is made even simpler than you can imagine. One favorite application to use in order to accomplish this is “NetworkedBlogs.” The more content and information that your followers and potential followers have about your business, the better your chance to recruit more followers and turn your current fan base into loyal fans!
Advertise Across Facebook
Advertising business pages, event or groups on Facebook can help to get your network growing. You can set these advertisements up one of two ways. Pay per Click (PPC) which is the most recommended way or Pay per View (PPV) these two ways have the potential to work very well, even though one is recommended more than the other. Figure out which model is best for your business. Facebook, unlike Google Adware, allows you a lot of customization when it comes to who exactly you can target. Allowing you to choose who you market to by location, sex, age, educational level and other factors, Facebook advertising is superior to Google Adware as it allows you to be very specific and more targeted to the audience you are working for.
Custom tabs on your business page is another way to keep potential fans coming back, as well as your already loyal customers. Creating these tabs are easy with Facebook applications designed to help you with their construction. These added tabs will allow you to have a tab that has an added and very description of your business. Other tabs you may consider adding are: cost, contact us, frequently asked questions and many others. Let your imagination run wild and make tabs for anything you may find welcoming to your followers and potential customers. These are created using FBML which is closely related to HTML. There is a Facebook tutorial on this process that may get you set on the right path.
The key is to use keep things simple. Do not cut corners and realize that getting your organization together and the success of that labor isn’t going to make you an internet sensation overnight. However, with patience and a little bit of trial and error, you will begin to see results!