Maintaining a steady stream of quality leads is a daunting task for online marketers. Businesses spend copious amounts of time, money, and other resources coming up with new content and aggressive campaigns. Everyone’s goal is to generate the right followers who will eventually convert into buyers.
A constant flow of relevant leads is essential to keeping any brand on top of the water. However, producing unique, engaging and effective ways to continuously attract and convert the best leads can be quite a challenge. Give your action plan a boost by including the eight following tactics:
Interview Thought Leaders in Your Industry
Share success stories: Connect with well-known industry thought leaders to add value to your content. Interview experts and find out what are their secrets. This will show your audience that you are looking out for their best interests by offering the best advice.
Optimize Your Landing Page
Include short videos: Research has shown that 65 percent of the population learns visually. Take advantage of this data and add short product videos to your website. One case study concluded that a video with a narrative explaining product details may generate 33 percent more leads. An engaging video will likely lead the viewers to take action.
Provide a Quiz
A quiz offers an alternative, creative way to obtain your site visitor’s contact information. In return for the answers or results of the quiz, the user needs to supply some personal data or lead information. This method can be very effective if executed carefully.
Optimize Your “About Us” Page
Whether you call it “About,”About Us,” or “Our Team” this is where you showcase some very important aspects of your business. This where viewers first go to learn about who you are and what you have to offer them. This is an ideal location for a call to action.
Blog Every Day
This can’t be reinforced enough, blog consistently every day and stick with it. Blogging has been a well-established method of effective lead generation. Even though businesses are aware of this, many companies give up on it too soon or just don’t keep it up on a regular schedule.
Share Techniques That Have Worked for Your Company
Write posts that discuss success and failures can be very interesting reads. Businesses that have been around about the same amount of time as yours may gain some insight from your posts. Others can learn from your experiences and this may be providing you with potential leads.
Answer a Tough Question
The internet offers a wealth of information. You can find the answer to just about any question if you look hard enough. Write an article that provides a step by step answer to a burning question for a prospective customer. Consumers like businesses that can answer their questions.
Provide a List of Easy to Use Tools
Determine what tools would be most helpful to your audience. Don’t focus only on what your company offers, explore what other tools your followers may need. It will show that you value their success, not just your own.
Successful lead generation is valuable to all involved. Keeping the ideas fresh can be very tricky, but there are countless ways to continuously attract a larger audience, grow your sales, and engage with your prospects.