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8 Essential Marketing Tools Every Small Business Needs

As a small business owner the thought of marketing may be overwhelming. Thinking about what advertising tools to use, what social media networks to be a part of, and more can make anyone’s head spin.

When you are the only one putting all the work into your business’ marketing campaign you could end up investing too much time on one marketing strategy while completely ignoring another crucial tool.

Limited time, a low budget, and little manpower can cause massive roadblocks for many small businesses, which is why knowing which tools to focus on and which ones not to is vital. These eight tools are perfect for every small business marketing need.

Get Noticed on Social Media

Everyone knows that as a small business owner, time is rarely on your side. Which is why social media tools can be a lifesaver. They save you tons of time allowing you to create a constant stream of information for all of your social media platforms.

Followerwonk is a great social media tool is a one-stop shop for finding and comparing different social profiles, Twitter bios, and optimizing your followers. Giving you the ability to listen to your followers and engage and measure their activity. It is very simple to use and quick to set up.

Hootsuite is an online brand management and social media tool that is used for those with a Facebook, LinkedIn, Myspace, Twitter and Instagram. You can schedule posts for all of your social outlets all from one location. No more having to log in to each social media network in order to make a post and you can see a stream of those you are following’s feed.

Another great social media tool that is the easiest way to get lots of local traffic with little effort is Google+ Local. This is a great way to promote your business without spending anything. The best thing about Google+ Local is that Google loves to rank local businesses over lots of other keyword searches so you can rank higher than businesses with more traffic than you just because your business is local.

Develop a Website

Although many marketing campaigns focus solely on gaining traffic from social media if your business doesn’t have a website you’re not going to be able to reach near as many people as you could be reaching. Even if your website is one page it’s a lot better than not having a website at all.

Without a website that provides your customers with at least your business’ phone number and a location potential consumers won’t be able to find you and it lowers your brand’s online authority. 70-80% of all traffic online comes from website videos. So if being able to reach almost 80% of online traffic means nothing, then by all means, don’t help your business by not having a website.

Email Marketing

When talking about marketing through email it doesn’t mean using email resources like Gmail, Outlook or Yahoo mail. It means using powerful email campaign tools like Constant Contact, Aweber, GetResponse or Mailchimp. There are many other options when it comes to email tools but these are some of the most commonly used ones.

An email marketing campaign can help you build a list of fans who really enjoy the information you provide through your emails and want to stay updated about your company. In order to have them always wanting more you should provide great content to them in every email.

Design a newsletter that promotes your business while being informational for the viewer and you will be on your way to garnering tons of subscribers. Having a lot of subscribers is also helpful because you always have a highly targeted list of people who already took the step showing that their interested in your product or service. Now it’s just up to you to close the deal and make them want to buy.

Analytic Tools

You will never be able to see just how well all your marketing efforts are doing if you can’t measure your improvement. When it comes to monitoring your business’ presence and what kind of traffic your brand is receiving it is extremely important to monitor everything. That includes your social media pages, your blog, email, and especially your website. This way you can see what areas are producing the most traffic for your company and which areas need to be optimized.

A great Analytic tool that will provide you with everything you need to know about your company’s traffic is Google Analytics. You can monitor numerous different accounts and easily see where your traffic is coming from and how you can improve it. It is very beginner friendly so don’t worry if you’ve never analyzed traffic before. Once you get started you’ll wonder how you ever got by without it.

Design Videos

Everyone knows about Youtube and the amount of people using it’s network. Which is why video marketing is one of the fastest growing ways to market brands without breaking the bank trying to drive traffic. If you own a small business or are just starting out developing an online video marketing campaign should be one of your top priorities.

Most of your marketing and advertising budget should go towards creating a great video marketing campaign and once you have it set up and start gaining subscribers you’ll see the traffic to all your other online sites increase significantly.

When it comes to video marketing it’s not just about the number of people who are watching the videos. It’s about the reason why they are watching the videos. People watch videos online for two reasons; to be informed and/or to be entertained.

If your videos aren’t informing them about your brand and what it has to offer or at least entertaining them then you can expect not to get a lot of subscribers. But, if you are posting informational and entertaining videos then you’ve got a great chance of reaching out and engaging consumers that are looking for your specific services and would be happy to purchase them. Video marketing can help generate leads for your business and increase sales. If you’re not using it, then you’re losing customers.

Create a Blog

Many business don’t take advantage of this simple tool that can send in droves of visitors without much time or effort. If you have content on your website like presentations, brochures, pictures, infographics, and more then share it online. Every business that is continually growing generates content of some kind.

The thing is to figure out what that content is and share it with your those looking for it. The purpose of having a company blog is to drive them back to your website to learn more about your business while providing them with information they would love to share with their friends.

As long as you provide great content you will have no problem garnering tons of visitors to your blog. Even if you don’t have a blog, you should make sure that any articles or content that you are posting online has a link that goes back to your business or website.

Hire a Coach

Although many small businesses may consider getting a coach a sign of failure it is far from it. What’s better than having someone that has done what you’re doing over 100 times help you do it for the first time? Not only will it help increase your productivity, it will also help you avoid those trial and error periods since a good coach will know what methods aren’t worth trying and what marketing methods you should invest the most time in.

Yes, you can market your small business without anyone else’s help but wouldn’t you rather get everything done faster instead of having to go slower doing it all by yourself? While nobody may know your business like you do having someone else with an eye for marketing help you could be just what your business needs to take it from mediocre to amazing.


I know these are a lot of marketing tools to take into consideration, but the truth is they only scratch the surface of all the marketing methods that are available to be taken advantage of. You can think of them like appetizers for a meal. There are some that will leave your business full of traffic time and time again, while others may only satisfy your appetite for a moment.

Some marketing methods will continuously send you traffic no matter what you do while other methods may only help improve your traffic momentarily until bigger and better advertising options are used. There are many resources available here for small businesses. Even if you just choose one marketing tool to use your brand will be a lot better off if you aren’t using any of these tools.

Don’t feel like you have to pick just one either. The more marketing tools you use for your business the more exposure your brand will be able to receive. Most of the challenges in getting your product or services seen start with the marketing efforts that you put in. So get your business started off right by implementing these essential marketing tools that every small business needs.

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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