Social media marketing shouldn’t take an enormous amount of time. In fact, once you have your systems set up, it shouldn’t take longer than 30 minutes a week. In just half an hour, you can build a powerful social media following, drive conversions, boost revenue and build your audience. Here’s how.
1. Sign Up for Hootsuite
Hootsuite will make managing your social media platforms much easier. You can schedule all your posts for the week in one sitting. You’ll be able to manage multiple platforms all from one screen.
2. Choose Your Post Times
Different social media websites have different optimal posting times. Here are the best times to post on the four most popular networks:
- Twitter: 1pm
- Facebook: 5pm
- Google+: 10am
- LinkedIn: 7:30am
Make sure you do your research on the best post times if you’re on other social networks. Use Google Analytics to figure out where most of your readers are, then use that as the time zone and schedule your posts accordingly.
3. Use Google News to Find Good Content
This is a key point that many web marketers miss. You don’t have to only post your own content. In fact, you shouldn’t. It’s much better to post 5 times a week with great content than it is to post just once. Even if 80% of your links point to content that isn’t yours, you’re still building rapport with your audience.
Find top notch content by other people and link to it from your Facebook and Twitter profiles. Make sure to only post content that people will love. Over time, you’ll train your audience to pay attention to you, because they know that your posts are always high quality.
4. Create Your Own High Quality Content
Create blog posts. Have videos made. Post audios. Create an infographic. Post as much content as you can, across as many different kinds of media as you can.
This is easier than it sounds. Using Fiverr, you can get basically any kind of content done for under $20. You can turn your voice into a multi-media presentation. You can turn an article into an infographic. Don’t underestimate the power of what $5 can buy you on the internet.
5. Respond to Comments
In Hootsuite, create a stream that has all your social network walls in one place. This allows you to quickly see if anyone has commented on anything. You can respond to all of these comments in one easy to access location.
6. Build One-on-One Relationships
Social media isn’t just about building thousands and thousands of followers. It’s also about one-on-one connections. Oftentimes one good personal connection is worth far more than a thousand faceless followers.
Google the people who’re following you. Are there people with blogs? People with large Twitter followings? People who speak at industry conventions? Be on the lookout for “power players” who follow you. Build those relationships.
7. Ask and You Shall Receive
Reach out and ask. Ask for people to retweet your content. Ask for website owners to link back to you. Ask for people to give you feedback. Don’t just use social media to drive sales. It can be a much more powerful tool than that. You can use it to open doors in just about every arena of your business.
Asking is best done in PMs. Don’t be afraid to message someone privately. If they’re following you, the connection is already warm.
Setting up your systems takes some time in the beginning. Once you have Hootsuite set up, your system can more or less run on its own. Apart from content creation, the entire system can be run on just 30 minutes a week.