For every small business, a website is the heart of their online marketing efforts. It is a pretty well-known fact that a website can significantly increase a brand’s traffic and drive sales. The problem is that many businesses don’t know how to use their website to its full potential.
If you aren’t seeing an increase in traffic or feel like you are actually losing visitors then it could be because your website is missing some very important information. Help your website do all it can for your brand by making sure it includes these 7 essential pages that will help attract and convert your visitors into customers.
It doesn’t matter how amazing your site looks or how much traffic you’re getting if you don’t have a way for your visitors to contact you then you’ll never make any conversions. A contact page is a great way to get your visitors to take the action you want them to take when they visit your site.
Whether you want them to call, or request additional information, visit your business, email, etc. That’s what your contact page is there for. In a recent study it was found that almost 60% of small businesses don’t have their contact page on their home page, and almost 75% of business websites don’t even have their email address listed.
Make sure that your sites visitors don’t have to go on a wild goose chase when looking for your contact information. If you only want to list your phone number then make sure you have it listed on each page of your website.
If you don’t want your contact information on each page then at the very least, it should be on your websites home page. The more ways you give your customers to reach out to you, the better your chances are of converting them and winning their business.
The best way to generate traffic to your site outside of incoming links is by providing your audience with good quality content. While some people may only visit your website and see your home page it doesn’t mean that the rest of your website should be ignored. By filling out your site and giving your visitors useful information you not only increase your brand’s sales you also build your business’ online authority.
Whether you want to develop a blog for your site talking about your business and any events going on or you want to create articles that are informational and your visitors can use as long as you create content on a consistent basis you will see your traffic drastically increase.
If you regularly update your website and keep it full of fresh informative content Google will start to take notice and increase your sites rank in search listings giving your business even more exposure. Add value to your site by providing your visitors with information that is complementary to what you do and they’ll thank you ten times over by becoming loyal consumers.
The most important thing you can establish online is the trust of your audience. If they can’t figure out who you are, what you stand for, or what you have to offer then you’ve already lost. You don’t have to tell the world your entire life story or how much you had to go through to get to where you are but they want to know something before they decide to invest in your business.
All you need is a brief statement that is relatable and to the point. Talk about what you can offer your customers, what makes you different from your competitors, etc. You can even add a little humor to make your company more human.
Many businesses use their about page to list their mission statement or purpose as well as show off their staff or most recent projects. While it isn’t necessary to do this the more information your customers can find out about your business the more likely they are to invest in it.
This is one of the most important pages every business website needs. It can turn a visitor into a client and make or break your audience’s trust.
Everyone online today knows that it’s all about social media. If your business isn’t present on at least one social media network it might as well not exist. There are loads of social media platforms out there that you could and should be promoting your website on.
Once you have your business set up with a few social media pages on sites like Twitter, Facebook, Pinterest, and more use them to direct traffic to your website. You can do this by posting statuses with links directing them to your site whenever you add a new blog post or article. You can also increase your sales by letting your followers know whenever you have a new product or service you’re offering.
On your website you should have a page that lists all the ways your visitors can connect with you and keep up with your day-to-day events. Having social media links on your website will also help boost your SEO and build your following across all of your platforms. It is obvious social media is here for the long-haul so you might as well use it to your advantage. It’s worth the investment and can make a significant difference.
People have a lot of questions and concerns when it comes to investing their time or money into a business. As you hear your customers concerns and feedback, gather up the ones you hear over and over and list them and the answers on a page on your site.
The usual questions involve what kind of materials or ingredients are used if you are selling a physical product, what is the company’s history and more. A FAQ page is also very helpful for those moments when a customer may not be satisfied with the product or service they received. By listing what your company’s cancellation or return policy is you can refer your customer’s to them and protect your business if they try to start a dispute.
It can also benefit your customers since it will make them more comfortable when making a purchase if they know ahead of time what your policies are. Just make sure it is easy to understand and covers any situations that may occur.
A SSL works by encrypting the link between a server and a client so that when sensitive information is transmitted it is secure and not susceptible to hackers. By letting potential clients know that their protection is your number one concern they will be more comfortable purchasing from your company.
How are your visitors supposed to know what you have to offer if they can’t find it? Make it easy for them to find what products you have to sell or what services you can perform. Make sure you provide as much detail as possible in a brief summary of each product or service you have.
Don’t make your visitors have to contact you to get more information because many people want their answers as soon as they think of the question and if they have to email or call you to find out they may just move on. If you can’t be specific about the price of an item or a service as long as generalize it and put a range of prices you are still providing more information than by leaving it blank.
If your customers love your business and rave to you about it then ask them for a testimonial and add it to your website. Numerous studies have proven that people are more likely to purchase a product if they feel that it is trustworthy and reliable.
By having others vouch for your services you can significantly improve your conversion rate. If you don’t have any, just ask. Happy customers love to give feedback and by simply sending an email asking for their thoughts you could be well on your way to a batch of testimonials. If your business deals with fixing things showing before & after pictures of your recent projects is also a great way to gain more clients.
In the age of technology a website is a given if a business wants to be successful regardless of its size. How does your business’ website compare when it comes to having these important pages? If you’re not sure, take a moment and make a checklist with these pages and perform a quick audit of your site. By setting your website up with the essential pages it needs you will be building a more effective website.