Another year in the books, and it is now time to begin focusing efforts on what’s to come in 2014. Fortunately for you, even if Google does unleash yet another new update on the unsuspecting populous (which they undoubtedly will), the basic rules you’ve been following (assuming you’ve been following the blog) should remain the same. Remember, we’re after long lasting success. Meaning, you shouldn’t bother with the new flashy tricks that may work now, but will eventually get your sites penalized once Google catches on. Instead, stick to the tried and true methods that will ensure that your business will rake in profits for many years to come, no matter what.
Tip #1 – Remain focused on specific area of your niche. There are a lot of niches out there that are extremely profitable. The sites that are the most successful are those that target one small area of a given niche. Your role as the internet marketer is to provide people with the solution to whatever problem they may have. If your site is extremely broad, then the audience you draw in will be broad too, making it difficult to market any solution. Plus, specificity will make it easier for you to be seen as an authority in that area.
Tip # 2 – Pursue a niche that you enjoy. One of the easiest ways to create a business that drives revenue is to continuously provide quality content to your audience. In order to do that, you may need to spend a lot of time and effort creating this content. Even if you outsource the majority of the work, you will still need to at least research the niche in order to tell your writers what to write about. It can become insanely cumbersome and often times monotonous if you don’t have a passion for the niche that you are in.
Tip # 3 – Openly communicate with your audience. Find out what they want and then provide it. It’s so much easier to ask your target market what they would be willing to buy and then give it to them then it is to take a stab in the dark and guess what they want.
Tip #4 – Do NOT skimp on the content. This may be one of the most important aspects of building authority. If you plan on outsourcing your content, then seek out the best writers, not the cheapest. It will pay off in dividends in the end. $5 articles will get you $5 quality.
Tip #5 – Though killer content is essential, SEO is still one very important aspect of building a marketing empire. Learn the basics and apply them regularly. After all, if no one sees your content, then it doesn’t matter how awesome it is does it?
Tip # 6 – BE PATIENT. Rome wasn’t built in a day and neither will a successful business. If driving sales revenue was as simple as posting a website online and feeding it some content, then everyone would be a millionaire. There is a reason why 95% or more of internet marketers fail miserably. It’s not that they lack the knowledge, they simply quit long before their business begins to gain traction. Continue to work. Continue to provide quality information. Continue to learn. Eventually it will all click and you will have yourself a fully fledged marketing empire.
Keep your nose to the grindstone and block out all unnecessary distractions that claim to have the new money making secrets. In the end, the same basic principles that were relevant in 2013 will still apply in 2014 and beyond.