Webinars are a special tool in that not only can they reach a global audience, they provide a prime opportunity to earn credibility. Webinars are an effective method to show off your expertise while creating relationships based on trust. Traditional sales and marketing efforts can take much longer to develop this kind of bond. The live human interaction during the presentation provides instant value. The reward of building that trust follows in sales.
If you are thinking about hosting your first webinar, you must be crystal clear on what you want to achieve. Know your end goal before starting the process. Are you looking to build your email marketing list? Do you intend to use a webinar for generating leads or to sell products or services? Perhaps you want to create a webinar for educational purposes, or for employee training.
Whatever your goal, focus on crafting and delivering a stellar online presentation of high-quality, that attracts your target audience and keeps them engaged. After you have hosted a few successful live webinars and understand the process, you are ready to convert.
Here is a list of a few simple tactics that will help make you create a successful webinar:
Choose the Right Topic for Your Webinar
Selecting the right subject matter is vital, it can make or break the success of your webinar. People must first take interest, register and show up. They won’t want to attend an event isn’t compelling. Before you can choose the best topic the first step is to learn all you can about your ideal audience. Understand who you want to attract, uncover the biggest challenge that audience faces that you can help solve. Once you decipher that answer, you have a topic of value. Stick with specific subjects that are actionable so your target audience won’t hesitate to sign up.
Produce a Registration Page that Converts
To get viewers to sign on they must first see the registration page. This can be accomplished without cost or by using paid traffic. Start by inviting existing contacts in your email list and provide them with the details of the upcoming webinar.
If your list is sparse or if you are hosting your first webinar as a means of building your email marketing list, post a link to the registration site on multiple social media platforms. If you use Facebook, the link can be posted on your business page. On Twitter, tweets can be scheduled throughout the day to attract more users. This may drive enough traffic to your link. If you receive 30 or 40 registrations, that is a great start for a first webinar.
Another route is to invest in Facebook ads or hire an expert to handle this business for you. Taking the professional route can result in faster gains in terms of building your list and attracting webinar participants.
With all that traffic heading to your page, it better be a killer set up. You will need an eye-catching title that invites your ideal audience in and sparks their curiosity. People need to see the value before they will want to attend.
Some points consider:
- Include teaser bullets that narrow down the benefits in a strategic way, to pique the viewer’s curiosity
- Introduce yourself and explain why you are qualified to host the webinar. Include a pleasant photo.
- Add some sort of referral, a testimonial or ‘as-seen-in’ reference
- Supply the scheduled date and time, and notify them if they would receive a replay. Request a clear-cut call to action. Act now! Don’t miss out! Register today!
Master the Technology
Many people are intimidated by technology. This can be a big deterrent that stops some from creating their first web-based seminar. This is how the entire webinar process works:
Start with a webinar service that allows users to register for the event, receive notifications, and provides a link to access the live presentation to participate and engage with the host and fellow attendees.
Deliver an Outstanding Presentation
The first time around, don’t focus on bringing in hundreds of registrants. Don’t even worry about the number at all, or how much profit you can generate. Just make sure you have created a stellar event without any major glitches. Center your attention on providing value through a compelling presentation that is well worth the participant’s time.
Additional tips to consider:
- Always plan material ahead. Create slides based on your webinar topic.
- Don’t be wordy or crowd your slides with unnecessary text. Try to spend a maximum of 60 seconds per slide. Include visuals when useful to drive a point.
- Don’t overwhelm attendees with too much information.
- Follow through on your promise. Give them what they came for, don’t bait and switch.
- Begin by introducing the hot topic of the day and welcome visitors to your webinar. Keep them engaged and interact throughout the entire presentation. Slides should be clearly visible and there should be no audio issues.
- Re-introduce yourself to the group and offer a brief recap of who you are, what you do, and why. Make it relevant to the needs of your audience.
- Clarify the agenda of the day. Exactly want will be covered?
- Plan to address questions at the end of the program, but allow participants to type and submit at any time. That way, you have the option of answering when you can, as you go along, or waiting until the end. You won’t know what works for you until you experiment.
- Provide only high-quality, actionable content with a lot of examples.
- Never forget to thank all attendees for giving you their time.
- Rehearse the presentation before going live and hone your delivery.
A well-organized webinar is the next best thing to attending a live presentation or workshop. It is just like being in the same room as the host and other attendees, yet often a cheaper option, and more convenient. They can be video-based, slide-based or both. This is the hottest trend for boosting an email marketing list and they are often rated highly by participants who attend live and by those who use the recorded events for learning purposes and marketing tools.