Twitter has quickly become one of the best tools for marketers to use to spread the word about their company’s latest project. However, using Twitter looks so easy a lot may not know how to actually use this platform to its full potential to generate new leads for your products and services.
Reserve Time Every Day for Twitter
This doesn’t mean you have to sit for two hours and do nothing but Tweet, Retweet and share content on the platform. It simply means that you should take some time every day (or at least every week) to create a plan of attack. These plans could involve the kind of content you are going to post–videos, polls, or images, what hashtags you are going to use to reach your desired niche (we’ll talk more about hashtags in just a moment), or just what you want to say because 140 characters does not leave much room for nonsense.
Break Up Your Campaigns
This tip comes directly from Twitter, so you know it’s good. Essentially, do not attempt to do five different campaigns at one time because it will make it difficult for you to keep track of how one is doing versus how another is doing. Knowing what works for one campaign is going to help you in your future endeavors, so you need to be able to see that data as clearly as possible to determine what is working and what is not.
Yes, you should use hashtags in your marketing campaigns because a good hashtag is going to make it easier for people to spread the word about your great products. However, when creating Lead-gen Tweets it might be in your best interest to limit their use or cut them out entirely. The reason for this is simple: hashtags can distract from the link you want someone to click, and since your goal is to get people to your product, the less distractions the better.
Make it Feel Special
Find a way to engage your targeted audience by making the Tweet feel like an exclusive offer. Don’t be afraid to have a giveaway for the product or just a free sample (if your product is something that can have samples, mind you). Whether you like it or not, sometimes you have to give away something for free to start making money.
Twitter is an amazing tool for marketers. It’s a platform that allows you to update what your company is doing in real-time so your followers know what to look forward to and when to expect it. Although it might not have as large a reach as Facebook, Twitter offers its users a way to get the word out fast to help sell your product and generate your leads. Just remember these four tips to get started and soon you will be on your way to getting hundreds of leads to your website, which will eventually start making your company more money, which will eventually make everyone a lot happier.