There’s more to content marketing than creating a few catchy blog posts. Much more. In today’s post, I’ve compiled a list of 3 non-traditional types of content that will help boost your brand to new heights.
Before we begin, I’d like to outline a few key points.
Don’t be afraid to try something new – Just because you may not have experience with one or more of these types of content does not mean that it can’t benefit your marketing campaign. Besides, learning knew stuff is part of what makes internet marketing so much fun!
You don’t need to try every example – Most marketers find one or two methods that they excel at and stick to it. If one or more of the examples I’ve listed doesn’t fit your specific style or brand, then don’t use it. The list I’ve compiled is simply meant to provide you with more options and possibilities.
Put it in your schedule – I know a lot of successful internet marketers use some sort of schedule or editorial calendar to ensure operations are running as planned. Don’t hesitate to take a few ideas from this list and add it to your schedule. You may be surprised at how effective it is for gaining new traffic and expanding brand awareness.
Now that we got that out of the way, let’s get down to business…
Unless you’ve been living under a rock for the past several years, you’ve likely seen a few memes around the web. They’re hilarious and only take a few moments to create. Plus, they have a knack for going viral.
A good meme has endless possibilities; they can get you noticed on forums, they can help build your audience on social media, and they are an outstanding way to spice up a blog post.
Hmmm notice anything about those memes? Not only are they ridiculously funny, but they also contain a water mark with a url. Pretty clever eh?
You don’t need to be a photo shop wizard to create a meme either. There are plenty of websites online that will allow you to create your own memes from photos that you’ve uploaded or you can even choose from an assortment of popular photos.
A few of the meme sites I’ve found useful are;
Additionally, if you do a quick Google search, you will come up with countless sites that will allow you to create a watermark on your meme if you so desire. Personally, I prefer to use Photoshop or Gimp2, but for those that prefer not to download any software may appreciate an alternative method.
Like memes, this type of content has been popping up virtually everywhere. I honestly can’t count the amount of useful infographics I stumble across when researching a specific topic. Infographics can entail anything that pertains to the topic at hand, but typically in a picture format that helps enhance the viewer’s ability to comprehend the information.
Let’s face it, not everyone likes to read. Infographics provide a method for presenting data in a visual manner, which is extremely appealing to many. You can pack an entire blog post worth of statistics onto a single infographic. Yup, they’re powerful.
You can find infographics on virtually any topic. Why? Because they work! Here’s one I found on sperm whales.
So here’s how you can create your own stunning infographic;
Step #1 – Go to Visual.ly and start a new project or choose a designer on one of the many freelance sites available.
Step #2 – Statistical data seems to be the most effective as it is interesting aid can easily get your point across without the excess clutter. Be sure to place the most pertinent information towards the top as that will be the first thing people will read and will act as an attention grabber.
You can come up with fresh content or even condense the information from a pre existing ebook or report that you’ve developed in the past.
Be sure to post the source material that you used to gather the statistics so readers know that you’re legit and not just spouting BS.
Step #3 – This step may be the most important. Be sure to have your website url in bold at the bottom in a font or size that is different from the rest of the text. We want your url to resonate with readers.
Step #4 – Post your newly created infographic EVERYWHERE and watch it go viral.
It’s no secret that video marketing is big right now. Over 4 billion YouTube videos are viewed every single day. That is an absolutely outlandish number that provides an opportunity for A LOT of potential.
According to SocialMediaToday “One study shows the retention rate for visual information can reach 65% versus 10% for text-based information.”
One of the best video marketers I’ve seen is Six Pack Short Cuts creator, Mike Chang. His 2 Youtube channels have over 400 million views and 3.1 million subscribers. I’d be willing to bet that a large number of those subscribers have purchased his product. At $109 per purchase, you can imagine that Chang is rolling in dough (not to mention how much money Youtube pays him).
This just shows the power of video marketing. If done correctly, a video can be extremely persuasive and easily help build yourself as an authority.
Here’s one of mine;
A resource page is simply a post that provides links to various helpful sources of information from across the web. It condenses the best information on a certain topic into one ultimate list (which readers will love).
Imagine if you’re interested in collecting stamps. One day, you stumble across a website that has resource page that contains;
- The best places to buy and sell stamps, ranked from best to worst.
- A list of the most informative stamp collecting articles available
- Links to the “Ultimate Stamp Collector’s Guide”
That page provides everything you’d ever need to continue your hobby. What are the chances that you’d return to this website and possibly refer this page to others that are also interested in collecting stamps? I’d say that the chances are pretty high for a return visit and referral traffic.
This type of post will requires you to do a bit of investigative work, but on a positive note, it allows you quickly create a post without having to put much thought into it because the majority of the information will come from outside sources.
All you have to do is to either elaborate on the information or provide your input. It’s a heck of a lot easier than coming up with your own info from scratch.
If you want, you can even take it a step further and publish a resource page and link to it on your main menu. This way, you can have a static page that helps your readers and provides you with additional income as well (if you choose to add affiliate links).
Do yourself a favor and try these types of content out. Your visitor count, marketing campaign, and wallet will be much happier that you did.
EVERY marketer has a blog nowadays. What are you going to do to present your marketing message in a unique and interesting way to set yourself apart from the pack?
Feel free to leave any feedback you may have in the comment section below!