Looking back at my childhood, life seemed so easy. There was no responsibility. Everything in our life was taken care of by those that cared for us. Plus, there was nap time!
When we think of our childhood, our minds usually revert back to a time that included snacks, playing on the jungle gym, and running away from the kids with “cooties”.
Now, as an adult, the world is seemingly much more complex. We have bills to pay, businesses to run, and many even have little ones of our own to take care of.
I can remember a time in Kindergarten when my teacher would always dispense little nuggets of helpful information like, “treat others how you’d like to be treated”.
Yes, life is a bit tougher now, but have things really changed that much? Sure, you’re unlikely to find a five year old that has to deal with tax returns, but many of the same rules I was taught to follow as a child still apply to my business and life in general today.
In fact, I still implement the same life lessons that I learned so long ago into my internet marketing campaigns on a daily basis. Today, I’m going to show you how those little tidbits of truth can help benefit your business as well!
“The Early Bird Catches The Worm”
Some of the best marketers I’ve ever worked with ONLY work on their business in the evening time. Whether they have other engagements during the day or simply feel as if they work more efficiently at night doesn’t really matter.
As far as internet marketing is concerned, the timeframe in which you choose to work on your business is not what’s important as long as you’re actually getting it done.
There are far more uses for this quote than waking up at the crack of dawn, specifically when it pertains to internet marketing…
Here’s an example of how to apply it properly;
Whenever you are preparing to launch a new product, offer an exclusive preview to relevant publications within your niche. Content writers for publications are ALWAYS looking to get a head of their competitors by offering their audience a glimpse of something new and exciting.
By providing the publication early bird access to review your product, they now have something unique to present to their audience and you get a new backlink or at minimum, some added exposure.
Oh yeah, the same principle will work with your own followers as well. By giving a few of your most ardent followers early bird access to your product or service prior to your launch, you can not only make last minute tweaks based on their suggestions, but also potentially gain some positive reviews that you can use as social proof.
Believe it or not, nothing else will help your product or service sell quite like having positive reviews from those that have gained access to your product. Don’t believe me?
According to CompUSA and an iPerceptions study, “63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.”
Another study that was featured on PowerReviews.com found that over 70% of Americans say they look at product reviews before making a purchase.
Yes, launching a product is awesome, but providing early bird access to your product for the right people can be far more beneficial than sticking to a strict launch date.
“If At First You Don’t Succeed, Try, Try Again”
Do you know why most internet marketers fail to create a full time living online? It’s not because they lack the technical know-how. Heck, there’s so much free information online that you can create a successful business without ever having to purchase a product…..unless it’s mine (shameless plug).
The reason the attrition rate is so high for internet marketers has to do with the fact that most simply give up after a while. Building an online business can be tough and may take a great investment in time and money, especially in a highly competitive niche.
It’s highly possible to make a full time living online, but you have to be persistent. I can’t even count the number of times that I’ve failed or a campaign I was running completely stalled.
Instead of throwing in the towel, I took a look at the problem from an analytical standpoint, formulated a solution, and continued to move forward.
Sure, it’s a lot easier said than done, but the rewards that came once everything began to click were definitely worth the added work that needed to put in.
Here’s a great example of persistence paying off;
The other day I was reading through Brian Dean’s site, Backlinko. In one of his posts, Brian featured one of his followers (Richard) who was having trouble driving traffic. Up to this point, he had failed miserably to generate traffic.
Instead of giving up, Richard decided to use a technique that he learned from Backlinko in an attempt to boost his traffic 348% in only 7 days.
The technique is cool, but that isn’t what piqued my interest. What fascinated me the most was the story of how Richard worked his ass off to make it work. Here are a few excerpts.
“Instead of patting himself on the back about what a great job he did, Richard leveraged his linkable asset into even more high quality backlinks. How? He emailed hundreds of people to let them know about his new resource.”
At this point, Richard (Brian’s follower) had already implemented his SEO strategy successfully, driving a ton of new traffic to his site, but he didn’t stop there and went above and beyond what was required in order to ensure that his business was a success.
Of course, he didn’t stop there…
“He Was Persistent: Richard followed up with the people that didn’t get back to him the first time around. For those that still didn’t reply, he sent them another email.”
“And if they still didn’t reply, he hit them up on Twitter”
Well damn, this guy doesn’t give up does he? Oh, there’s more?
“After the post went live, he emailed his list of experts again. This time, he gave them a heads up that the post was live. He also gently encouraged them to share his post with their followers.”
In the end, Richard not only boosted his traffic by 348%, but also received thousands of social media shares, countless backlinks from high authority websites, and a ton of exposure.
THIS is what it takes to succeed. Richard failed hard at first. His site was a ghost town, but he decided to “try, try again” and established his site as a valuable source of information for an entirely new audience.
Though your days of finger painting and playing duck, duck goose are likely over, that doesn’t mean that you have to completely forgo the most important aspects of your childhood.
The lessons we learn as we’re growing up aren’t just told to us in order to keep us in line, they’re valuable pieces of information that can benefit us on a daily basis, even today.
What life lessons have you learned as a child that you still implement in your business? Leave it in the comment section below!