Despite both Napolean Hill and Zig Zigler passing away, their writings will undoubtedly remain staples for business men and women everywhere for generations to come. Napolean Hill’s Think And Grow Rich is one of the highest selling books of all time, and is an absolute must read for any entrepreneur or Internet Marketer seeking the path to success. Zigler on the other hand was the ultimate salesman, focusing his writings more or less on how to present products and services to consumer. Both have vastly different approaches, but both also believe in many of the same key principles. Combining the teachings of both men is a surefire route to building a successful business. Today, we’re going to cover some of the key principles in hopes of inspiring you to elevate your online business (and life) to the next level. Let’s get to it!
Where Does Achievement Come from?
All achievement, including the most vast fortunes ever accumulated, all began with an idea. Success comes from turning that single idea from something seen only by our mind’s eye, into something tangible that serves people. The more it helps people, the more they will be willing to pay.
The Power of Imagination
“Imagination is the workshop of your mind.” Everything that you need to become successful lies within your head. Whatever your mind can conceive, you have the ability to bring into reality.
Every day there are people making large sums of money while living out their dreams. They are no smarter or more “special” than you. The only limitations we have are the ones we place on ourselves.
Repetition of Thought
Planting an idea within your mind is not enough. You can only make it grow through repetition of thought. Take responsibility of your mind. Control it.
There is No Way Around Hard Work
“Great achievement is usually born of great sacrifice, and is never the result of selfishness.” You may have read books such as The 4-Hour Work Week and imagined yourself traveling across the world, experiencing adventures, all while your bank account accumulates a fortune on autopilot. This simply isn’t a realistic view. Every successful business person put in an extraordinary amount of hard work to reach the pinnacle of their industry. It is best to suffer early so that you may reap the rewards later on.
Proper Planning is a Necessity
With military-esque precision, ideas must be formulated in some sort of a plan in order for them to come to fruition. Once you’ve created that plan, execute it will the utmost vigor.
The Power of Persistence
“Winners never quit and quitters never win.” Continuous effort is needed in order for your thoughts and ideas to translate into monetary gain. If you fail, learn from your failure and continue forward.
First, Identify Your Goals
“A goal properly set is halfway reached.” What is it that you want to achieve?
People are Emotional Buyers
Don’t focus your efforts on selling products or services only through a logical sense, because in most cases, people are illogical buyers. Once you discover WHY people purchase the products that they do, then you will have an idea of how to market to them. For instance, if you sell an MMO (make money online) product, you know that the reason people buy these types of products is because of their desire to make more money. It is an emotional response that you can target.
Have you ever heard the phrase, “the customer is always right?” Perhaps the customer’s complaint will unveil possible new opportunities. For example, imagine I am selling a monthly subscription to my website and a customer complains that they hate having to have money taken out of their account every month. A reasonable opportunity to fix this issue would be to offer yearly subscriptions so that members can pay in full. This may bring your business to new heights.
The Extra Mile
“There is no traffic jam on the extra mile.” The extra effort that you put in will help separate you from the crowd.
You Must Sell Yourself and Not Just Your Product
Have you ever bought something from someone that you absolutely hated? Perhaps, but I’m sure you make it a habit to avoid these sort of people in the future, even if their product/service is valuable to you. People buy from people they like. If they believe and trust in you, then they will be far more likely to make a purchase.
You Must Build Value in Your Product or Service
Here is a hypothetical situation. Would you be more likely to purchase a $20 bottle of multi-vitamins that may help prevent future health issues, or a $20,000 emergency medical procedure that will save your life? That’s a no brainer. Obviously, you would choose the medical procedure to save your life. Despite being extremely expensive, you would purchase the medical procedure because you see the value in it. You’re willing to spend that extra money for the benefits.
People are willing to spend anything you ask if they perceive the value of the product or service to be of enough worth that it outweighs the cost. As a marketer, it is your job to show them the perceived value.