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10 Tactics and Creative Ways to Optimize Your Marketing Strategies

Every business wants to grow their business and become more successful. For growing companies beginning to expand their marketing the amount of options available online can be very overwhelming and hard to know what strategies to use or invest in and how to implement them. If you are looking for ways to increase the amount of customers you’re receiving as well as improve your sales then you know marketing is a crucial thing you should be doing.

From 2.0 websites to social networks to email marketing there are a variety of areas that you can target that will enhance your marketing strategies. You can pick and choose which areas to focus on but if you want to reach the largest audience then you should implement all of these strategies into your marketing plan. Here are 10 creative things that will help you optimize your marketing strategies and boost your sales.

Increase Your Visibility with SEO

Having a fully optimized website that is Google-friendly and you can drive traffic to is a great way to get the word about your business. If you are building a long-term marketing strategy you should focus on SEO because it will help your business not only gain more visibility in search engines but will continue to drive traffic long after you’ve started implementing it with no additional cost. For beginners who don’t know much about SEO there are loads of excellent resources that will teach you step by step how to get started.

The main way many optimize their pages are by researching specific keywords readers will be searching for and using those keywords in their page title, tags, headlines, and throughout their content. Another way to optimize your website is by linking your pages to each other. Receiving in-bound links from authority sites is a great way to boost your websites visibility on search engines by giving your website credibility.

Put Paid Advertising to Use

PPC, pay-per-click, advertising is advertising that uses search engines, ad networks and websites or blogs to market your business. You only pay when someone clicks on an ad that directs them to a specific page on your website. You will need to have a little bit of knowledge about keyword research and determining the best keywords to choose based on your target audience.

The ads can show up on Google, Yahoo, Bing or Ask and while Google receives 75% of the traffic that means that businesses advertising on other search engines will have far less competition and will pay less since their ad fees are lower. When using paid advertising make sure your website has a good design and is filled with great content.

Monitor Your Website

Ensure that your website is always working by continuously monitoring it. None of your marketing strategies will mean anything if your visitor gets to your site and it’s down and many are unlikely to return. If growth is your top priority then design a website that supports your goals and monitor any conversions that occur so you know what is working and what isn’t.

There are plenty of tools and software that can help. There’s even software that follows your visitors once they reach your site and tells you how long they stay on a certain page and the places where they may linger and places they may skip altogether.

Personalize Your Email Lists

Increase the likelihood of your visitors returning to your site by personalizing your email. Sending an email newsletter is a great way to stay in touch with your customers on a regular basis by staying on their radar often. There is little to no cost associated with them and can help you build your database of customers. Send out helpful articles, tips, news, free stuff and offers.

Learn More about Your Audience

Find out about your customers on an individual level. Who they are, what do they value when purchasing products or services, where do they work, what types of decisions they make day-to-day and then make your product be the perfect solution for them. The more you can humanize your customers and understand their needs the better you can develop a product or service they’ll love leading to more sales.

Craft the Perfect Marketing Message for Your Landing Page

Once you know who you’re targeting then it will make your message much easier to craft. People want information that is relevant, informative and quick to read. The best proposals are short, sweet and to the point. Write as if you were having a conversation with each individual reader. If you’re not a natural writer don’t worry, you can just hire one and send them your guidelines.

Make Your Website Mobile Friendly

Everyone loves to have information on the go and businesses are now seeing a majority of their traffic coming from mobile devices. Make your website mobile friendly and easy to navigate with a responsive theme and you’re sure to make the most of your marketing strategies.

Always, Always, Always Test Everything

There’s no way of telling if all the hard work and time you’ve put into your marketing strategies has paid off if you’re not testing them. A/B testing is the process of testing various page elements or concepts against one another. Do this often enough and you will find multiple areas where you can improve your marketing.

Tools like Google Analytics, Optimizely and Visual Website Optimizer can help you make sense of what’s working and what isn’t. The truth is in your data and data will never lead you astray so never stop testing and making changes to find out what’s best for you.

Make Shareable Content

Make your content shareable and something valuable. Provide free resources and interactive tools on your website to increase sales and leads. Infographics are a great way to share information since many people love them. They will share them with their friends which will bring you even more traffic and potential customers.

Get Social

Many people buy things based off of recommendations from people they trust and getting your customers to spread the word about your business can significantly increase the amount of traffic you receive and lead to more sales. Make loyal customers want to promote your business by offering them incentives like discounts and free items.


Experiment with different strategies to optimize your marketing efforts and rely on the data to determine which of them work best for your business. Just be sure to gather enough data to effectively decide what’s working and what isn’t. There really is no wrong way to market the problems lie in the implementation so get out there and start putting these tactics to use and watch how much your marketing strategies will improve.

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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