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The 10 Step Product Launch Blueprint

Every year thousands of aspiring entrepreneurs pour their heart and soul (not to mention their money) into creating a product that inevitably crashes and burns harder than the Hindenburg.

Perhaps they didn’t do the proper market research to ensure that people actually wanted what they’re offering? Perhaps they didn’t come up with the correct pre-launch plan to ensure that there was some sort of hype or excitement surrounding their subsequent product launch? Maybe they didn’t have the help and support of others within the niche to gain the reach necessary to drive enough revenue?

Today, I’m going to provide you with a full product launch plan that avoids the usual pit falls that cause others to fail, while giving you a fool proof blueprint for success. There are only 10 steps to launching your first product.

In this tutorial you’ll learn;

– How to leverage other established websites to trigger free leads

– How to create a product that is guaranteed to sell

– How to find affiliates to sell your product for you

Now, before we begin, it’s important to remember that there are a lot of variables that play a role in how successful your product will inevitably be. Your personal situation will usually dictate the steps that you should take, but the steps I am about to outline can work for absolutely anyone (even those that don’t have a site yet).

Are you as excited as I am? Let’s get to the product launch plan…

Step #1 – Decide on Your Niche

This is obviously a given, but you’d be surprised at how many people actually flub this step up. When choosing a niche, there are typically 2 rules of thought.

1. Choose a micro niche with very little competition, which also has a lot of room for growth.

2. Choose a sub niche of an already established, evergreen niche.

No method for choosing a niche is better than the other. It’s up to you to decide which method is best for you. If all else fails, simply pursue the niche that you’re most interested in. At least then, when push comes to shove, you’ll know for sure that your passion for your niche will get you through.

Step #2 – Create Your Free Offer

Far too often internet marketers fail to put in the effort necessary in order to create a free offer that is truly enticing. Don’t look for the easy way out and create an offer that is sub par or uses PLR material.

The effectiveness of your free offer will be crucial to influencing people to opt in to your sales funnel.

Pro Tip: Make sure that it’s not only incredibly informative, but is also relatively general towards your niche to attract as many people that are interested in your niche as humanly possible.

Step #3 – The Squeeze Page

Your squeeze page will be the first step in creating a sales funnel and is essential to the success of your product launch. Even if you already have an established site, it’s important to create a squeeze page that you drive traffic to for the sole purpose of subscribing to your list. On your squeeze page, you will provide your free offer at the cost of their email address, so make sure that your squeeze page is enticing.

Unlike the opt in forms that may appear on the other pages of your site, squeeze pages offer only one two options. There is no menu, there are no blog posts, the viewer either decides to accept your free offer and join your list or they click away.

This decrease in options will significantly increase the amount of subscribers you inevitably sign up. Each person that signs up is another potential consumer that you will market to during your subsequent product launch.

The three best options I’ve found for creating a squeeze page are;



Optimizepress 2.0

If you already have a website, then Instabuilder and Optimizepress 2.0 are hard to beat. They are both plugins that will allow you to fully customize your squeeze pages any way you see fit. Plus, they both have the ability to create outstanding sales pages, which will come in handy down the line.

However, Leadpages is extremely affordable, and doesn’t require you to have your own site. Whichever option you choose, you can’t go wrong.

Step #4 – Drive traffic To Your Squeeze Page

You can always use paid sources such as Google’s Adwords, BuySellAds, Yahoo, and Bing to drive people to your sign up page, but unless you’re familiar with these platforms, then it could take quite a bit of time and money to fully optimize.

On the other hand, there are more affordable options out there (some are even free) that work just as well, if not better than paid ads.

YouTube – Hire a freelancer to create a short video or make your own for free. The point of the video is to give just enough information about a specific topic to draw the viewer in to click on your link for more. That link, of course, will lead to your squeeze page. YouTube videos are extremely easy to rank and requires minimal SEO.

Guest Posts – Of all the options, this may yield the most highly targeted traffic for free. Contact key influencers within your niche and pitch a blog post idea. If it’s something that provides value for their audience, then they may agree. You can then place a link to your squeeze page at the end of the post.

Social Media – Facebook has become one of the most lucrative traffic methods for internet marketers as of the last 2 years. However, Facebook has been clamping down on the amount of followers that are able to see your posts without the addition of “paid boosts”.

Press Releases – I’ve spoken to numerous marketers that have used press releases as a traffic source. This only works, however, with the premium press release services as they hold the most clout within the Google SERP’s.

Step #5 – The First Emails

By this point, you haven’t even begun to create your product yet. There’s a reason for this.

Just because you’ve chosen your niche, doesn’t mean that you understand what your audience wants. Instead of guessing on what they want and potentially wasting A LOT of time and effort on your part, why not simply ask them?

Create a survey using Survey Monkey to ask them what they’re most interested in. Once you know for sure what your audience is looking for, you can create a product that is guaranteed to resonate with your subscriber. Then, selling your product will be like shooting fish in a barrel as it will be geared towards the answers they provided in the survey.

Remember, the more in depth the survey questions, the more insightful answers you will receive.

Survey monkey is free and incredibly easy to set up. Typically, when someone first signs up to a list, the majority will read the first 3 emails. After the first 3, most will notice that the open rates may drop slightly.

So you’ll want to take advantage of these emails by dedicating the first 2 to prompting your subscribers to taking your survey.

Step #6 – Create Your Product

Based on the answers that were provided to you in your survey, you can create a product that targets the most popular answers.

Your audience is literally telling you what they want, which is unprecedented. All you have to do is give it to them!

Step #7 – Create Your Sales Page

Based on the feedback that were provided to you by the survey you conducted, you should ALSO have a good idea of what areas to put extra emphasis on within your sales copy.

For instance, if you are working within the IM niche, you could have asked questions about what they feel when they succeed or when they fail. Then you could use those emotional triggers within your sales copy to help the reader identify with what you are saying.

Step #8 – Why Do All The Work Yourself?

The most successful internet marketers in the world do very little selling of their own. Instead, they rely on others to push their product or services while they focus on improving conversions.

Michael Geary, author of the popular fitness eBook, The Truth About Six Pack Abs, has stated in interviews that his sales averaged over $1 million a month and came almost solely from affiliates. He almost completely stopped advertising the book himself and let his affiliates do all of the work while he collected a massive pay check and went skiing almost every day.

There really is no shortage of those that are looking for new products to sell. Often times, the most established website owners will have maxed out the amount of subscribers that will buy their own products, so they are looking to offer fresh products to generate additional sales.

There are 3 places that I would suggest looking for affiliates;

1. The JV area of the Warrior Forum.

2. Popular bloggers within your niche (especially those that agreed to let you guest post)

3. Brokers

Brokers typically have a team of affiliates with numerous email lists of their own. For a fee (and usually a commission) they will sell your product for you. In most cases, expect to pay several thousand dollars for a good broker. Those that have used brokers successfully have seen massive product launches of up to 6 figures or more.

Step #9 – Generate Some Buzz

You could have created the greatest product possible for your audience, but if there is no hype or excitement surrounding its launch, it could take quite a bit of time before it eventually takes off.

Create an email series and social media posts that emphasize excitement over something “BIG” that is coming soon, without giving away too many details.

Once people are chomping at the bit to find out more, reveal your upcoming launch. Ensure that everyone knows the exact date that your product will launch and what problem your product will fix.

If all goes well, you will have people literally counting down the days until they get the opportunity to purchase your product.

Step #10 – Furthering Your Reach

Get your message out there. The more people that know about you and your product, the better your bottom line will be. Give your product away for free to as many influential blog owners as you can with the promise that they will provide their audience of a review if they found your product helpful.

That’s it. There are blog owners out there that have so much influence over their readers that they will buy anything that the blog owner advocates. This will expose your brand to an audience that otherwise may not even know that your product exists and may lead to a massive amount of new sales.

The best thing is, this step can lead to massive profits without having to pay a single cent for it.


Ensure that your product launch goes off with a BANG! Follow these steps and your product will have gained a massive following from day one. People will anticipate buying your product prior to it even launching. You could recoup a year’s worth income from working a typical 9-5 day job within the first week of launching your product.

If you’re serious about offering a product that knocks the socks off of your target market and making some money in the process, then follow these 10 steps.


What do you guys think? If you have any tips of your own, let me know in the comment section below.

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...


  1. Very interesting. I recently made ​​my first info-product and was well accepted. But I missed some steps that you name here. I like to know a tutorial on JVzoo.com. additionally I think it would be a very good article because Jvzoo have much information to learn and there are many tutorials out there. thanks

  2. very good article, I’m planning a launch now and your tips are very usefull

  3. Thanks for taking the time for this blog.
    It’s all very well giving this info,but this is the “mechanical” part .
    I have a lot of questions.
    How do all the IM’s come up with all these ideas ?
    Where does one find the all the amazing products that are out there to sell ?.
    Is there a marketplace,bunch of developers,experts ????
    Where does one find these people ??
    How is it that only a few come up with the great ones ?.
    Where do they get them made ?
    These are the 64 million dollar questions .

  4. Hi Sean, you mention Google PPC for traffic to a sign up page. My experience is they really don’t like the classic squeeze page with no menus these days.

    Have you found a way to do PPC on Google where the classic squeeze page you describe is acceptable?

    I know Bing and FaceBook have been OK still with the classic squeeze when I have tested them recently.

    For me I have found Google PPC insists on going to more of a blog article with links and a sidebar sign up or at the bottom of the post.

    I’ve seen lots of people complain about Google shutting them down for ads that don’t comply. I have found them very helpful. They took the time to explain what was wrong and helped me fix it. They even phoned me to help me. Plus I am not a big spender on Adwords nor am I big IM person.


  5. Kadi Abdul Hameed

    This is an excellent article and quite informative. I feel it would be much more useful if it contains details as to how to create the product itself like whether we have to create it ourselves or outsource it to professional product creators or modify Private Label Rights products etc.

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