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Strategy and tactics in business

10 Social Media Marketing Tactics That Will Increase Traffic

Tactic 1: Host Social Media Events

Build a loyal community by hosting online events that your followers can benefit from. It can be fun events like “Fan Follow Friday” where you feature one fan and share links to their pages. It can be a 24 hour thing or even a month long event. It is a great way to get more involved with your fans, discover new businesses and build a huge community of followers.

When hosting an event make sure you include a hashtag like #FollowFriday and schedule a post to go out every morning of your event inviting your followers to participate and get their friends involved as well. Increase your traffic even more by offering content your followers are excited to share.

Tactic 2: Use Images to Get Your Updates Noticed

If you’ve been posting on Facebook or Twitter without seeing any engagement from your followers in the forms of likes, comments, or shares then you are wasting your time. If you want to continuously be seen in your fans news feed you need to engage your fans. They have to want to hear what you have to say and the best way to draw them in is by using images.

There are tons of online websites that provide royalty-free images that you can use to entice your fans to click on your posts. All you have to do is go out and find them.

Tactic 3: Get The Attention of Major Influencers

The most important asset you can find in your industry is another influencer. They already have the active social network activity you are trying to get. They know all the tools and tricks of the trade and can increase your social following significantly if you know how to approach them. Getting on their radar is not easy so before you approach any other influencers in your industry you should make sure that you have something beneficial to offer them.

Many influencers are happy to work with up-and-comers if they can receive great content in exchange. Let them know what you have to offer by following the sharing system developed by Andrew Davis, author of Brandscaping. He calls his method Social Media 4-1-1 and it helps companies gain visibility with social influencers.

The Social Media 4-1-1 Method

The method works by a company developing six pieces of content to share on social media. Four pieces of content should be from the social influencer you are targeting, one piece should be original content that is educational and another piece should be sales-related.

If you share an influencer’s content without asking for anything in exchange they will notice you. Not asking for anything up-front makes them more likely to say yes when you need something in the future.

Tactic 4: Communicate With Your Connections on LinkedIn

Once a month send an email to your LinkedIn connections. This email will keep your business at the forefront of their mind and help generate leads and sales. Don’t make the email promotional, make sure it provides something of value that is related to your business while delivering information your connections can use.

Otherwise, your email could end up being one of the many that are ignored for lack of useful content. If your audience can use your information then regular emails can turn out to be a good source of traffic for your business.

Tactic 5: Connect with the Real World

While most social network interactions occur on the world-wide web connecting in real life with your social media network can deliver greater results than connecting online. Take a moment and have a quick Skype session with your most active follower.

Pick up the phone to say hello to those who are active in your niche or a niche that could compliment your business. The fact that you’re approaching them on a more personal level will make them want to interact with you more. They will also be more likely to comment, share, and like your posts.

Tactic 6: Build Your Online Authority

When it comes to social media marketing the goal is simple, build your online influence. That means gaining followers, making people aware of your brand, and more. Having a huge online influence can lead to new clients or customers, which leads to increased brand recognition.

You can try every social media tool available and you will find some that generate a significant amount of leads for a little while but if you want loyal customers that will always turn to you for your needs then you need to focus on building your social media influence.

This doesn’t happen overnight. It’s a long-term investment that requires a lot of work in the beginning but if you consistently spend your time on activities that build your influence you will be able to achieve amazing things.

Tactic 7: Routinely Follow Others

While some social media pages like Facebook pages don’t allow you to follow fans other social media networks like Twitter, Instagram, and Google+ let you search for relevant social media users and follow them.

Tools like SocialBro are very helpful since they can help you find users on Twitter and other social media platforms more easily than using Twitter’s search engine. Spend as little as 5 minutes every day just finding new social media users to follow. Make sure you maintain a following/follower ratio that you are comfortable with and watch your followers increase.

Tactic 8: Participate in One-on-One Communications

If you notice that your followers are most active on Twitter join in the conversation without trying to draw attention to your business. Ask them things that will help you understand their likes and dislikes and how they feel about certain topics.

By getting this insight you can apply any changes necessary and run your business more smoothly. You can also improve your relationship with your customers by showing that you are interested in what they have to say and are willing to take their concerns into consideration making them more loyal to your company.

Tactic 9: Became the Authority of Your Industry

If you know a lot about your industry then share your knowledge. In today’s age with knowledge being available at the push of a button many people have become incredibly impatient when looking for answers to their problems.

Once viewers find a resource that gives them the answers they’re looking for they are more likely to visit that source over and over again. This is why the best social media strategy any company can have is by not simply providing a great product or service but also providing information their visitor’s are looking for. If you position your company as an authority it will be viewed as a trustworthy company bringing you loads of traffic.

Tactic 10: When in Doubt, Just Ask

If you just aren’t seeing any conversions and can’t figure out what you may be doing wrong then the best way to find out what you can do to improve traffic is by asking your audience. Many companies think it’s a sign of weakness to have to ask for input but it is actually one of the best ways to interact with your audience. It gives them the ability to be heard and helps you learn things about your business that you may not be aware of. Once you learn what is or isn’t working you will figure out what your next step should be.

Conclusion

Because of its quick appearance social media has developed a reputation as a powerful “fad” that is only temporary and should be taken advantage of while it can. However, according to statistics many businesses claim social media marketing is an important asset to their traffic with 80% showing an increase in traffic to their websites solely from social media marketing efforts. With stats like that it’s obvious social media is a staple in the marketing industry. Not only can it increase traffic to your business’ website it can also:

  • Increase Brand Recognition
  • Improve Brand Loyalty
  • Provide More Conversion Opportunities
  • Increase Conversion Rates
  • Make Your Brand an Authority Figure
  • Increase Inbound Traffic
  • Help Your Website Rank Better
  • Improve Your Customer’s Experience
  • Improve Customer Feedback

These are just some of the benefits that come with a long-term social media campaign. Many of your competitors are already involved on social media, which means that each day you’re not working on increasing your social media traffic another company is gaining followers that could have been yours.

Don’t let your competition get all the traffic while you stand by and watch. The quicker you start, the quicker you will be able to reap the benefits of social media. It’s all about developing relationships and if you can develop a good relationship with your followers they will be more than happy to share your company with their followers increasing your exposure even more. So what are you waiting for? The only thing you have to lose by using social media is the amount of time and money it took to create your profiles and posts. In exchange for a few hours a week and a couple of bucks you can establish your business’ presence and drive endless traffic to your website.

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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