Boosting Your Email Campaign Potential

Boosting Your Email Campaign Potential

Many companies today believe the email marketing is dead, and so they don’t put any effort into it. They don’t send out newsletters, offers, or anything of the sort via email, losing out on a whole area of marketing that could bring more business and visitors to their website. The truth is that email marketing is still alive and well and can be a good investment if done properly. Recent studies have shown that email marketing, when combined with social media can actually net you an increase in click-through’s upward of 15% to 20%. This might not seem like a ...

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Pinterest for Business: 5 Tips & Tricks

Pinterest for Business: 5 Tips & Tricks

With the ongoing push toward social media, Pinterest is gaining a foothold in many different circles. Why? Because, as they say, a picture is worth a thousand words. There are a lot of things that can be communicated in photographs that just cannot be aptly described or told, but a Pinterest page filled with images gets it done in a matter of seconds. Not only that, Pinterest is created to be shared, so the right images can wind up in literally thousands of hands if they catch the eye of the right person. In business, Pinterest is particularly powerful for ...

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A Simple SEO Strategy from Scratch

A Simple SEO Strategy from Scratch

Part of building your business is building your business online, and part of that is delving into the somewhat mysterious world of SEO. In the old days, I could’ve just told you to include a few keywords and you would be good to go; nowadays, it’s not quite so straightforward. I’m often asked where and how a small business should get started in SEO and what strategies work best. While it’s not completely cut and dried, there are definitely some things you can do right now to get your business moving in the right direction in search results. Read on ...

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Marketing on the Run: A Campaign Devoted to Busy Non-Readers

Marketing on the Run: A Campaign Devoted to Busy Non-Readers

Go outside, hop on a subway, or take a walk around your local mall, and it becomes blatantly obvious just how dependent on digital devices people have become. In 2013, a Pew Research Center survey discovered that for the first time since it began keeping track, a majority of Americans owned some kind of smartphone – a statistic that should not be lost on you or anyone else who owns a business. Because of the nature of smartphones, this proves that Americans are reading, but they certainly are not reading like they used to. Instead of pouring over newspapers or ...

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Using Deals to Drive Conversions

Using Deals to Drive Conversions

Everybody loves a bargain, right? When it comes to building your bottom line, deals and discounts are a great way to attract more sales and move more merchandise, provided you have a well thought out strategy for the implementation of your program. Here are a few ideas for using deals and discounts online to bring customers your way as well as some caveats and warnings about what can go wrong. With a little bit of research and some careful planning, deals can be a great method to drive up your sales and build your business. Read on for all the ...

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