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20 May 2013
Social media and SEO are merging. Social media is having a bigger and bigger impact on SEO every day. In fact, in a year or two, your social media strategy and your SEO strategy will probably go hand in hand. For the moment though, social media is just one factor in SEO. One very important [...]
17 May 2013
In March of 2013, Pinterest got about 53.5 million visitors, according to ComScore. RichRelevance found that Pinterest users spend twice as much as Facebook users on average. Sephora, the international perfume megastore, finds that their Pinterest users spend fifteen times more than their Facebook users. The writing is on the wall. Pinterest is here to [...]
If you’re targeting professionals, high net worth individuals or companies, LinkedIn is where you need to be. Don’t think of LinkedIn as just a hiring tool or just an HR tool. It’s much, much more than that. Using LinkedIn, you can get your products or services in front of real decision makers.
When Facebook first launched their ad platform, they had one and only one ad type to offer: marketplace (sidebar) ads. In the last few months and years, Facebook has radically expanded their ad offerings. Now you can choose from a whole gamut of different advertising options, each with different strengths. What are these new options?
In business social media, it’s crucial that you always have your attention on building your brand and on building your relationship with your customers. In the long run, that’s what’ll really make your company successful. Short term strategies can bring in small bursts of sales; but real companies are built on long lasting relationships. How [...]
08 May 2013
Social media in 2013 is quite different than 2012. It’s very different than 2011. Are you using an outdated social media strategy? Have you looked at the most important changes in social media this year and adjusted accordingly? If not, now’s the time to do it. Updating your strategy will help you get more traffic, [...]
06 May 2013
There is no one size fits all answer to Facebook marketing. Instead of looking for the “best” way to market, look for the method that your audience is most likely to respond to. Here are five of the most common approaches. Which one clicks most for you and your niche?
Social media marketing should never be done in a vacuum. Though it’s a powerful marketing tool, social media really performs the best when it’s part of a larger strategy. Here’s how to integrate social media marketing into the rest of your marketing plan.
Running out of ideas on what to write? Don’t worry. Here are nine topics you can use that never get old.
29 April 2013
“Buy my product now!” This is perhaps the most commonly seen offer on most marketing channels. Whether you’re looking at AdWords, infomercials or neighborhood Girl’s Scout, they’re all trying to do one thing: get you to buy. Yet social media is different. The “buy my product” offer is highly ineffective on social media. Not only [...]
By Kent Chen
By Barbara McKinney
By Eman
By saila islam
By David Pool