Is Print Marketing Dead?

Is Print Marketing Dead?

Today, there are many professionals who have a great deal to say about print marketing, especially when it comes to its decline. But, one of the main questions that is currently arising among those same professionals is whether the initial notion about print marketing’s decline was correct. There currently is a great deal of evidence suggesting that print advertising is not in decline, but is instead evolving and becoming more influential among today’s consumer. The increase and success of print marketing bodes well for many brands, especially small ones because print marketing is still a relatively cheap and highly effective ...

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Lead Conversion for Social Media

Lead Conversion for Social Media

Coming up with an effective and worthwhile marketing campaign isn’t always easy. Actually, it is one of the most challenging things that you can accomplish for a business. Marketers use many forms of marketing to generate clients and sales for businesses, but it is no secret that lead conversion is one of the best methods to employ. At the end of the day, Facebook, Twitter, and other social media platforms only go so far in helping your company achieve the marketing results that it needs to truly succeed in today’s marketplace. Lead conversion is the next step, the one that ...

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Marketing 101: Attracting the Teen Audience

Marketing 101: Attracting the Teen Audience

These days, it is clear that marketing to teens is one of the greatest challenges that most marketing firms face. Trends among teens tend to change at a faster rate than among other groups and moreover, teen attention is very difficult to hold onto because there are so many businesses and platforms that are competing for their attention. All one needs to do is to look at Facebook, Whatsapp, and Snapchat for an example of this. Each of these businesses is competing with the other to attract and retain teen attention because teens provide an invaluable portion of the market. ...

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The Psychology of Marketing: Improving Your Tactics

The Psychology of Marketing: Improving Your Tactics

As a marketing firm or a business owner looking to improve your marketing tactics, one of the main things that you should understand is what the driving force behind a successful marketing campaign. What most don’t realize is that the success of a marketing campaign is not based solely on the nature of the campaign, the funds poured into the campaign, or the design of the campaign. The success of a marketing campaign is really based upon psychology and how well the marketing campaign utilizes psychological tactics in order to attract and retain a consumer base. Below are a number ...

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The Future of Marketing

The Future of Marketing

The world of marketing is changing at a lightning pace.  All companies have to stay on top of the latest trends to keep from missing out on a great new initiative to attract new customers and raise awareness of their brand.  Marketing strategies have to keep up with the ever-changing technologies and the changing needs of the consumers. Looking into the future to predict the next big change in the marketing world can keep your company one step ahead of the competition.  Marketing analysts and businesses have to know what is coming next in order to keep clients happy and ...

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