5 Top Split-Testing Tips for Your Business

If you’re considering split-testing, also known as A/B testing, you already know its benefits. Whether you’re starting your first A/B testing campaign or you’re just looking for other ways to test your marketing strategy, there are some things you’ll want to know. Split-Testing is Nearly Unlimited Anything you can get data on is a candidate for split-testing. There are plenty of ways to get the data you’re looking for to increase your conversion rate. Whether you’re offering different benefits or discounts to people looking at different versions of your company newsletter, sales ad, or email campaign, or whether you’re testing ...

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Mastering Smarter Email Lists

Since you are reading this, you are probably already well aware of how important email lists are to developing relationships, cultivating trust, and generating revenue. If you are not quite yet sold on its importance, consider the fact that some of the industry’s biggest and brightest experts continually advocate for email lists to serve as a priority. Consider what SumoMe founder Noah Kagan says when talking about his business’ revenue streams:                   “AppSumo is a 7 figure business and 90%+ of our revenue comes from emails.” Or what Content Marketing Institute founder Joe Pulizzi says about his early regrets as ...

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