Social Listening: Should You Be Eavesdropping?

Social Listening: Should You Be Eavesdropping?

Social listening is a valuable tool for every single business in existence, even businesses without a strong online presence. From private schools to auto parts stores, and everything in between, social listening is imperative for maintaining a successful, continually improving business. Social media communities from Facebook to Yelp offer businesses with an invaluable resource for gauging customer buying trends and more. Eavesdropping vs. Listening Eavesdropping has so many negative implications, and it’s unfortunate, because eavesdropping can be a very useful and positive tool for all parties. Rather than having nefarious purposes, eavesdropping, particularly through social listening, can offer valuable insight ...

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Pop-up Marketing: The Advantage

Pop-up Marketing: The Advantage

Pop-up advertisements have been a pervasive part of web browsing since the internet’s use became widespread in the 1990s. It initially seemed like a fantastic marketing tool, particularly when used in a subversive manner. An advertisement pops up, on top of the site the user intended to visit, and won’t let the user get to his or her desired destination until he or she has clicked on the pop-up to either visit the place advertised or find the way to close it. Marketing Tool or Public Enemy? What was originally envisioned as the new wave in marketing, an innovative way ...

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Link Bait: How to Catch More Traffic

Link Bait: How to Catch More Traffic

We all want to attract more visitors to our websites. No matter what kind of website you have, chances are you feel its content is significant enough to grab the attention of anyone searching the Internet. This is, unfortunately, usually not the case. Your blog or website could have some of the best information and content available, but if there is nothing attracting people to the link, you probably won’t get many visitors at all. So what can you do to attract more visitors to your website? How about using link bait! Link bait is a method that effectively generates ...

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Don’t Let Your Content Go Stale

Don’t Let Your Content Go Stale

As a marketing manager, you’ve likely encountered days where you’ve spent hours trying to brainstorm new content for your next marketing campaign. If you’re like most marketing professionals, your final resort is to look online to see what your competitors are posting and to use that content as a way to spin your own. While this may work for some time, this type of strategy does have its faults – and serious ones at that. Instead of spinning content and recycling ideas that already exist, you can come up with fresh content and if you promote it the right way, ...

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Mobile Optimization: The Next Step Threshold

Mobile Optimization: The Next Step Threshold

Every year people spend more and more time and money on their mobile devices and tablets, but many websites still aren’t designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away instead of engaging them.  There are several different ways to make sure that your business and website are not only optimized for all mobile devices, but are customer-friendly and inviting as well. Design Your Website to be Mobile-Friendly There are many different aspects to building ...

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