Marketing to the Masses: Understanding the Inner Consumer

Marketing to the Masses: Understanding the Inner Consumer

Achieving internet marketing success is more than just creating products and sales pages with flashy text that promise fulfillment. Sure, this will work in some cases, but the initial success may be fleeting. Some simply strike gold. However, the REAL key to success is understanding WHY people make the buying choices that they do. It’s through this understanding that will allow you to replicate this initial success over and over again in any niche that you decide to enter. Believe it or not, the majority of consumers (myself included) have a sort of “buyer’s mindset.” Deep within our subconscious, we ...

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Super Sales: Designing the Perfect Internet Marketer

Super Sales: Designing the Perfect Internet Marketer

The other day, I was at the grocery store and overheard two young kids talking about their favorite football players. They were mixing and matching the traits of various athletes in order to describe (in their mind) what athletic attributes a super football player would have. For example; the perfect running back would be comprised of LeSean McCoy’s agility, with Adrian Peterson’s size and speed, and the power of Marshawn Lynch (yes, I had to Google these players myself). This got the gears in my head turning. This mix and match approach could be taken to virtually any industry, including ...

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The Anatomy of a Highly Converting Opt-In Area

The Anatomy of a Highly Converting Opt-In Area

If you haven’t noticed, I’ve dedicated the last several posts to various email marketing practices. I’m a firm believer that aside from organic traffic (which takes a lot of time and effort), email marketing is the most bankable, profit earning strategy that internet marketers can employ. Monetization is relatively easy, but in order to ensure continuous earnings, you need to consistently optimize your funnel, specifically your opt-in area. Don’t believe me? Check out this infographic created by Conductor.com… Monetization is relatively easy, but in order to ensure continuous earnings, you need to consistently optimize your funnel, specifically your opt-in area. ...

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Email Marketing: The Rules Have Changed

Email Marketing: The Rules Have Changed

Email Marketing is Alive and Well. Email is still one of the most dominant forms of communication, used daily. Thanks to advancements in mobile technology, even more people than ever are viewing their emails daily. In a survey conducted by the research company, Relevancy Group, 66% of those polled checked their email accounts multiple times a day. In the same study, they even found that 13% of those questioned actually check their emails hourly (or more), which just lends credence to the argument that email marketing is still on the rise. Unfortunately, many marketers have abandoned the old tried and ...

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Advanced Email Marketing: All About Re-targeting

Advanced Email Marketing: All About Re-targeting

Email marketing is BOOMING. Even though social media marketing is on the rise, few other methods can compare to the continuous revenue that email marketing provides, making it the clear cut favorite for online business owners. 91% of consumers check their email daily. 74% of consumers prefer to receive commercial communications via email. Needless to say, the potential is there. If you ask any successful internet marketer what the first step is when creating a profitable online business, 9 out of 10 will likely tell you to begin building a list of subscribers. Today I’ll be covering some advanced methods ...

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